Analysing .... Internet Marketing Strategy Essay

Analysing .... Internet Marketing Strategy - Essay Example It is therefore important that the companies come up with clear strategies for them to succeed their Internet marketing. Backcountry came to this realization and developed a number of strategies that saw them succeed greatly. The success of Internet marketing highly depends on various factors including developing good business plans, having simple websites, involvement of customers in the design of the website, choosing suitable technology and using Internet marketing tools. Moreover, the Internet marketer must establish correct relationships, adopt end-to-end solutions, acknowledge legal responsibilities, properly utilize customer data and incorporate the Internet channel. Retailers who go Internet are set to reap greatly from it, owing to its global market and efficient management information systems. However, they must also take the necessary measures to avoid the negative effects of the technology such as privacy concerns and security issues. These challenges not withstanding, In ternet retailing seems to be the future trend and the sector must fully embrace it. For greater success in the future, and in view of the rapidly changing technological world, Backcountry needs to adopt various new strategies to retain or improve its market niche. Internet marketing refers to the process enabling consumers to buy goods and services through the Internet. The retailers of these goods and services are referred to as a virtual store, Internet store, web-store, web-shop, internet shop, and e-store or Internet shop. There are various types of Internet marketing sites, depending on the nature of the organization. They include Business to Consumer-B2C, BusinesstoBusiness-B2B, and Business to Employee-B2E, Government to Consumer or Citizen-G2C and Consumer to Consumer-C2C. The most common forms of internet marketing are business-to-consumer (B2C) and business-to-business (B2B) transactions. This form of shopping has penetrated many aspects

Sodium Thiosulphate and Hydrochloric Acid Coursework Essay Example for Free

Sodium Thiosulphate and Hydrochloric Acid Coursework Essay In this experiment I will be seeing how the concentration of Sodium Thiosulphate, Na2S2O3, and Hydrochloric Acid, HCl, affects the rate of the reaction. In this reaction the solution turns milky yellow as sulphate is displaced and forms a solid precipitate. Na2S2O3 (aq) + 2HCl (aq) - 2NaCl (aq) + H2O (l) + SO2 (aq) + S (s) The Rate of a reaction can be represented as: ?concentration and so is the time ? time taken for the reactants to be used up. Therefore I will be investigating if either: Rate ? [Na2S2O3]x or/and Rate ? [HCL]Y where X and Y are the orders of the reaction. To calculate the rate equation and orders of the reaction I am going to use the log function: As Rate ? [Na2S2O3]x and Rate ? [HCL]Y Rate = k1 à ¯Ã‚ ¿Ã‚ ½ [Na2S2O3]x Rate = k2 à ¯Ã‚ ¿Ã‚ ½ [HCl]Y Take logs logRate = logk1 + X log[Na2S2O3] logRate = logk2 + Y log[HCl] eq. of line Y = C + M X Y = C + M X This shows how the power, and order of the reaction, can be found by drawing a graph of logRate against log[concentration] and the gradient of the line will give the order of the reaction. The two equations can then put together to give an overall rate equation: Rate = k à ¯Ã‚ ¿Ã‚ ½ [Na2S2O3]x[HCl]Y Experimentally I will be changing the concentrations of each the reactants independently and then calculating the rate for each concentration. From these rates I will be able to draw a log graph of rate against concentrations and from my calculation I can find the orders for each of the reactants. Variables The independent variable in the experiment is the initial concentrations of Sodium Thiosulphate and Hydrochloric Acid. I will be changing this variable and seeing how it affect the time taken for the reaction to take place and therefore how the concentration affects the rate of the reaction. However as only one variable can be changed I will keep one reactant constant whilst changing the other to get a fair set of results. This will show me the affect of each reactant on the rate independently. The dependent variable is the one that will be monitored in the reaction. The dependent variable is the time taken for the reaction to take place which can be used to calculate the rate of the reaction. The method I will be using is by seeing how long it takes for a black cross underneath the conical flask to disappear which will be the point in all the reactions where the concentration of the sulphur precipitate is equal and so will the rate can be fairly calculated. To reduce errors I will need to use my preliminary results to find a volume that will give a long enough time to measure accurately, but not too long to affect the rate which is calculated by dividing initial concentration by time. These graphs show how if the time taken for the reaction to reach a specific concentration is too long it will not be a true reflection on the actual initial rate of the reaction. The first variable that must be controlled is the temperature of the reactions. This is because temperature will affect the rate of the reaction as a higher temperature will cause an increase in the rate. If the temperature varies between reactions it will have an affect on the results. To try and insure the same temperature is used I will have all reactants at room temperature and carry out all the reactions in one lesson. Another control is the the volume of reactants used and the depth of the solution. If this is changed the amount of precipitate that will need to be observed through will change and therefore the concentration at which the cross disappears will be different. To control this the same volumes will be used and the same conical flask will be used and therefore the depth will be the same. Similarly the cross used will need to be the same as a thicker cross would mean it will disappear at a different concentration of sulphur and the results will not be fair. Finally I w ill not shake or move the conical flask once the reactants have been put together as this again might affect the rate of the reaction. Equipment 1. 200cm3 of Na2S2O3 1. 200cm3 of HCl 2. 10 x 50cm3 beakers 3. 2 x Graduated Pipettes 4. Conical Flask 5. Stopwatch Method 1. Start by making the concentrations, using a graduated pipette measure out the correct volumes of Sodium Thiosulphate and put into 5 small 50cm3 beakers. Then add the corresponding amounts of distilled water and label with the correct concentration. 2. Secondly draw a black cross onto a piece of paper which is no bigger than the base of the conical flask, place the conical flask on top of the flask. 3. Using another graduated pipette, place 25cm3 of 2M hydrochloric acid into the bottom of the conical flask. 4. Whilst standing above the conical flask, looking directly down, simultaneously pour the first concentration of Na2S2O3 into the conical flash and start the stopwatch. 5. Keep observing and when the yellow precipitate causes the cross to completely disappear stop the stopwatch. 6. Record the time taken, wash out the conical flask thoroughly and repeat from step 3 but using the next dilution until all the concentrations have been reacted and recorded. 7. Repeat all results and average times. 8. Secondly replace the Sodium Thiosulphate with the HCl and copy above steps by measuring out correct concentrations and place into 5 more 50cm3 beakers. 9. This time add 25cm3 of Na2S2O3 into the bottom of the conical flask before recording the time taken for the cross to disappear again, for all the concentrations. 10. Repeat all results again for HCl concentrations. Initial Rates can then be calculated. Dilution Tables Na2S2O3 Concentration / moldm-3 Na2S2O3 (1M) / cm3 Distilled Water / cm3 1.0 20 0 0.8 16 4 0.6 12 8 0.4 8 12 0.2 4 16 HCl Concentration / moldm-3 HCl (2M) / cm3 Distilled Water / cm3 2.0 20 0 1.6 16 4 1.2 12 8 0.8 8 12 0.4 4 16 Safety Points As concentrated Hydrochloric acid will be used make sure eye and hand protection is worn. In case of contact, immediately flush skin with plenty of water for at least 15 minutes and with eye contact get medical attention immediately. Sulphur is also present so make sure the room is well ventilated to allow fumes to escape. Take care with glass wear, such as pipettes as they are fragile and may break easily. If broken clear up all glass immediately. Time Taken for Cross to Disappear / s Concentration of Na2S2O3 / moldm-3 1 2 Average Rate / moldm -3 s -1 logRate / log moldm -3 s -1 logconc. / log moldm-3 1.0 9.21 9.46 9.34 0.107 -0.971 0.000 0.8 13.71 14.00 13.86 0.072 -1.142 -0.097 0.6 17.43 17.21 17.32 0.058 -1.237 -0.222 0.4 23.66 22.71 23.19 0.043 -1.367 -0.398 0.2 49.78 50.12 49.95 0.020 -1.699 -0.699 Time Taken for Cross to Disappear / s Concentration of HCl / moldm-3 1 2 Average Rate / moldm -3 s -1 2 7.25 9.47 8.36 0.120 1.6 9.03 9.09 9.06 0.110 1.2 8.88 8.76 8.86 0.113 0.8 9.09 8.42 8.76 0.113 0.4 9.37 8.67 9.02 0.111 Analysis After drawing a graph of logRate against logConcentration and using the calculations in my plan, the gradient of the line gave me a value of 0.957 which taking into account experimental error shows the order of the reaction of Sodium Thiosulphate is 1. Also when carrying out the investigation for how the rate changes with the concentration of HCl there is no noticeable change in rate when the concentration varies. Therefore I didnt draw a graph, as the table shows HCl concentration doesnt affect the rate of the reaction and must be zero order. I can therefore deduce that the rate equation for this reaction is: Rate ? [Na2S2O3]1 and Rate ? [HCL]0 Rate = C x [Na2S2O3] where C is a constant which is proportional to the rate constant. The reason why the actual rate constant, k, can be calculated is because in the experiments the change in concentration cannot be calculated. However this always the same value as it is the concentration at which the cross disappeared and therefore the rate was proportional to 1/time. The intercept of the graph is equal to logC, -1.02, therefore C = 10-1.02 = 0.095s -1. To conclude the results show that the rate of the reaction between Sodium Thiosulphate and Hydrochloric Acid is directly proportional to the concentration of Sodium Thiosulphate. This gives evidence to the mechanism of the reaction. In a most reactions the mechanism is not made up of one step but a series of intermediate stages where molecules form and break down. Each of these steps will have a rate which is due to how many molecules are colliding. For example if 2 molecules must collide to for one product the reaction will be 2nd order. However the overall order for the reaction cannot be calculated using the stoichiometry in the overall equation. This is because the rate is determined by the rate of the slowest step of the mechanism, known as the rate determining step. In this reaction although 2HCl molecules are needed for the reaction to take place; however from the kinetics that I found HCl has no effect on the rate and is zero order. Therefore the slowest step in this reaction is the breakdown of 1 Sodium Thiosulphate molecules as the reaction is 1st order. Evaluation I feel the results I obtained allowed me to draw a graph and come to valid conclusions and be confident about calculating the order and rate equation for this reaction. I didnt have any obvious anomalies from my graph however there are some variations that meant I couldnt calculate a rate of exactly 1. Also from my table of results for changing the concentration of HCl, where all the rates must be the same for difference concentrations, there is a anomaly with the 2.0moldm-3 concentration. A limitation of my procedure was the way in which the rate was calculated using the disappearing cross method. This involves human judgement rather than a qualitative value that can be used to calculated the rate. There will also be an accuracy issue as there is a reaction time in realising the cross has disappeared and stopping the stopwatch. Another limitation of the procedure at the start of the timing and I had to add the chemicals together and start the stopwatch. This again causes an error in the actual time period taken for the cross to disappear. Another error is in the variation of temperature. As well as environmental variations in temperature the reaction was exothermic and heat is produced. When the temperature increases the k constant will increase, this is because the molecules have more kinetic energy and there is a higher probability that they will collide and react. This means its is hard to control this factor which is affecting the rate of the reaction. There are also many accuracy errors caused by percentage error in measuring. There is a time error in the time taken when the cross disappears and the delay in stopping the time. When using the graduated there was an error of 0.05/20 = 0.25% error, human reaction time is about 0.2/9.34 = 2.1%. To reduce this error I would choose another method of measuring the rate. Instead of using the cross method I would use a light intensity machine that could measure the change in colour over a period of time and stop and start timing when it had reach a certain value. This quantitative method of measuring should make the results more accurate. To control the temperature I could use a large water bath which could control the temperature throughout the reaction. Another method that could be used is to measure the products formed. The easiest would be using a gas syringe to measure the amount of SO2 formed. This again would give a more quantitative results and increase the accuracy and reliability .

Powerful Emotion in Louise Glucks The School Children Essay -- School

Powerful Emotion in Louise Gluck's The School Children   Ã‚   In the poem The School Children, author Louise Gluck successfully creates for the reader an image of the children, their mothers and the position that they hold in their society.   Her simple, yet descriptive words suggest a more in depth meaning that allows one to look past the simple story line of the poem and actually look into the entire situation the poem discusses.   The story line simply   tells of mothers who pick apples and send their children off to school with them, in hopes that they will receive an education in return.   After completion of the poem, the reader comes to the realization that the apples are the center of the poem, around which the true meaning revolves.  Ã‚   Through seemingly simple words, Gluck conveys a meaning to the reader throughout the poem that is camouflaged, so to speak, within the apples, as well as within her words..   Gluck’s use of simple diction and imagery deceptively display the powerful emotion, desperate hope, and passionate meaning held within the apples.   Ã‚  Ã‚  Ã‚   In the first stanza, Gluck describes the apples the mothers have collected as ?words of another language?.   This tells the reader that the apples have another meaning, they are used for expression, possibly an expression of the mothers? thoughts, feelings, or intentions.   This line alone allows the reader to question what the apples actually represent.   By describing the apples in this way, Gluck tells the reader that the apples mean more than what the surface of the poem tells us, we can then infer that the poem itself also has an alternate meaning.   Therefore, with this line, Gluck is not only beginning to use descriptive diction to imply meaning, but also to excite ... ...of the poem by expressing to the reader the seriousness and significance of the situation.      Ã‚  Ã‚  Ã‚   It is clear that true meaning behind the poem is contained within the apples.   Recalling that Gluck described the apples of ?words of another language? in the first stanza of the poem, we now understand that Gluck herself used the apples as words of another language.   By using the first description of the apples to excite the reader?s curiosity, by using the apples to keep the teacher?s happy, and by creating an image of the apples as ammunition, Gluck has successfully   used diction and imagery to create an underlying meaning to the poem without ever actually stating it.   In conclusion, Gluck has deceptively used the apples, coupled with her excellent use of diction and imagery, to display a far more in depth meaning in a unique, yet entertaining way.   

What is the importance of Moira in the Margaret Atwood’s novel The Handmaid’s Tale ?

Moira is a strong character whose determination and past life experiences influence her actions within the new Gilead regime. Moira is undoubtedly a role model for the handmaids in the novel as she is brave and is motivated by her beliefs from which she developed even before the regime was introduced. Moira is also Offred's friend with whom she can associate comfort and trust. However, her determination for her own survival shows her to be selfish and dangerous. One of the underlying purposes of Moira in the novel is as a link to Offred's past. There are many occasions in the novel when Offred refers to her friendship with Moira before the regime: ‘There was a time we didn't hug after she told me she was gay, but then she said I didn't turn her on' Throughout the novel Moira is displayed as a flamboyant character, here, she willingly jokes about her sexuality in order to comfort Offred. She appears to be a complete contrast to Offred as she is bold and out-going, her language is vulgar and brash. Furthermore, the fact that she is allowed to be gay in society shows how much more freedom there was in a pre-Gilead culture. Moira is a clear role model for the handmaids, especially Offred. She displays exceptional courage and determination throughout her time at the Red Centre: ‘You can't let her go slipping over the edge. That stuff is catching' When Janine shows weakness in the Red Centre, Moira takes it upon herself to help her and make sure the Aunts don't find her like it. The fact she tells Offred how to help Janine shows Moira plans to escape. The escape from the Red Centre for the Handmaid's is a fantasy, and when Moira successfully escapes, she too becomes their fantasy. Offred is particularly impressed by Moira's actions and at one point states ‘ if I were Moira, I'd know how to take it apart' This shows Offred's respect for Moira, and suggests her will to be like her. However, Offred makes no attempt to act like Moira, as her disbelief in herself is too strong. Although Moira is caring and a good friend to Offred, her plans to escape the regime are entirely selfish: ‘I've got to get out of here, I'm going bats. I feel panic' Not only does Moira not consider Offred's panic when she tells her she wants to leave but she also implies her escape will be on her own and for herself. Moira's resistance could be a direct danger to Offred, as she is associated as her friend and could therefore be considered either as a source of information for Moira's whereabouts or as a rebel herself. Although Offred's intentions for Moira to stay may also be selfish, as Moira is her only companion, and brings about an air of protectiveness and hope, because she never shows fear and always seems to believe she will escape. The fact Offred finds Moira in Jezebel's hints she has been unsuccessful, as she has escaped to a place, which goes against herself and her ideals: ‘That shit you're with? I've had him, he's the pits' This quote shows she has slept with men, something she would not have been inclined to do in a pre-Gilead society, this clearly shows Moira is not a free woman. Moira is also wearing something she would not haven chosen freely, her out-fit is intended to make her look sexually attractive to men. This is something that Moira would have campaigned against before the new regime was introduced. The fact that Moira was unsuccessful makes her less of a role model in Offred's mind and her mistake was to be too determined. Moira acted on impulse and needed to seek a more powerful resistance than her. Offred's comfort she takes from Jezebels is maybe that the resistance she has discovered is her escape route. Offred now knows she can be successful without being Moira. So, Moira is a strong-minded politically aware woman. Her beliefs in feminism motivate her to resist the sexist regime she has been forced to comply with. Moira is a constant reminder of past life, as she represents freedom for women in a pre-Gilead and Gilead regime, although the sexism she now fights against is magnified in Gilead. Moira's determination is a contrast to Offred's, and her bravery is something, which all the Handmaids wish they had. Moira's heroine status makes her seem she can help any of them and they perceive her to be successful. However, in reality Moira has become a prostitute in Jezebel's. Moira has become something that symbolises what she has fought against mentally and physically throughout her life. Moira is an example in the novel of failed determination. She shows that Offred's subtle attempts to resist the regime and find others like her are not useless.

Coursework Draft-Sci-fi Narrative Essay

I’m fed up of my life. Everyday it’s the same routine. I sat in front of my loyal and reliable pc and opened my notorious chat room. It was quarter to ten and I’ve waited for valuable information to electronically crop up. Out of the blue a bizarre message appeared. â€Å"Do you crave for paypal account details?† I read out. This message quenched my desire for priceless details. Quickly I typed and replied hell yeah. A list of words emerged on the colossal liquid crystal display screen. I examined the passage. It was an instruction for a paypal account with à ¯Ã‚ ¿Ã‚ ½ 250,000 deposited in. The particular participant had written this under the pseudonym Omega. Before starting my money-hungry pursuit I printed the information in a sleek laminated sheet, wore my personalised arsenal top, baggy tracksuit bottoms and my flamboyant air max ltd plus I grabbed a handy USB. As I strolled across Faraday Avenue, I pulled out the information and read it aloud. â€Å"Go to the laboratory in Faraday Avenue.† I scan the industrialised scenery and found the laboratory that fitted in the description. The old decrepit lab seems to contrast with the spanking new surroundings. I entered as silent as a scared, stealthy mouse and switched on the lights. Rats and other rodents scurried away and the room smells like horse manure. I could feel the moisture gradually building up on my light beige-like caramel skin because of the humidity. I read the next instruction clearly and said â€Å"stand in front of the main computer.† I stood patiently and waited for the next instruction. Suddenly the computer displayed countless binary digits scrolling down rapidly as if it was initiating a complex program phase. As fast as the speed of light a bright light materialized and I was teleported. â€Å"Wahhhh†¦Ã¢â‚¬  I uttered, startled. I felt as if I was falling for a few moments, but then I felt stable. Unaware of closing my eyes, I opened them, blinking. â€Å"Hello, I’m Omega.† said a voice. Stood before me was a man dressed in a funny fashion. â€Å"Welcome to cyberspace utopia.† â€Å"Hey!† I shouted. â€Å"Where are the money packed accounts you promised me.† â€Å"You must facilitate me first.† â€Å"What’s the catch chum?† Omega took a deep breath before explaining. â€Å"Delete the master program by using your infamous virus called exterminator V2.90025.† â€Å"Why should I?† I reprimanded. â€Å"This is the program which controls the national grid. The master program or MP was upgraded to version 3.95 and gained artificial intelligence. He will annihilate the national grid and wipe out Great Britain as we know it.† â€Å"Okay,† I said in a sarcastic manner. â€Å"Where do I start?† â€Å"Head towards the control panel, there you will upload the super virus.† he responded. I scrutinized the strange environment to find the control panel. The vibrant and colourful place looked more developed in terms of technology than Earth. Circuit boards are the floor, USB ports and chips are situated everywhere and the shrilling sound of booting could be heard. I soon found a neon sign saying control panel 2 terabytes ahead. Omega threw a miniature capsule at the floor and a gleaming electro-cycle appears out of nowhere. â€Å"Hop in,† he hollered. I approached to touch the glossy exterior before jumping in. Omega started the engine and told me to brace myself. Before I knew it the cycle soars into the distance and stopped in front of a majestic tower. â€Å"Here, take this e-katana and help me delete MP’s minions.† whispered Omega. It was an electric blade with a light handle. Rapidly he stuck a cap on his head and cocked his twin pistols. Swiftly a group of similar people attacked us. I felt an uplifting sensation running through my feeble bones and with just a mighty heave, the swarm of minions were obliterated. Soon after, the next wave chased after us as we dashed towards the MP’s lair. Omega blasted them as if it was a game of space invaders whilst I was plunging my e-katana through several chests. The minions were â€Å"deleted† and we headed cautiously towards a giant door. There was a small console next to the door and I soon began to do what I do best – hacking. The door was soon opened and we continued. It was a dull room with three giant computers. â€Å"Quickly upload the virus.† he said in a drastic tone. While I was uploading the virus on the third computer through my USB a mysterious figure appeared in the room. He was a tall dark man with a ferret like moustache. Omega leaped towards him and cries out hurry. Omega tried his best to stall but he was beheaded by his deadly claws. The virus was uploaded and he screamed in horror. I soon realised who he was†¦

How To Crush A $300,000 Launch With Smart Passive Income

How To Crush A $300,000 Launch With Smart Passive Income Garrett Moon’s 10X-Marketing Formula features interviews with top marketing professionals to uncover uncommon marketing mindsets, methods, and growth strategies. There’s so much you can learn from them to help your business! Today, we’re talking to Pat Flynn, the founder of Smart Passive Income, about how to crush a $300,000 launch and keep up with publishing so much valuable content. Besides starting his own software and app businesses and Websites, Pat also helps thousands grow their online businesses by sharing his process of what goes well and what doesn’t. Some of the highlights of the show include: Initially, Pat did everything on his own. However, his team has grown over the past few years to support his mission. Now, most tasks are handled by his team. Pat handles the big ideas, not the busy work. Pat has been able to output more content and not fall behind as a result, including through online courses, books, and speaking engagements. Plan ahead when it comes to your content. Develop a top-down view using an editorial calendar to maintain efficiency and consistency. What topics do you want to cover? What are customers talking about? Develop lead magnets associated with topics or themes. What potential incentive can you offer to customers? Incentives could include an affiliate product or offer for an online course or Webinar. Thinking ahead of time gives you opportunities to be more strategic with your content. An editorial calendar makes sure all team members are onboard with the same goals and tasks. It’s about content and what teams are doing related to it. Then, they know what’s coming and what they can look forward to. Pat’s team meets every two weeks to review goals and accomplishments of the past two weeks, as well as items they want to achieve in the next two weeks. It ensures that they are working on what they need to truly be working on. If everything goes as planned, that’s a bonus. Fire drills are things that happen and blow everything up. So, you need to have flexibility built into your editorial calendar for unexpected issues and to put out fires. As a manager, Pat is comforted to know what needs to be done and that his team members are handling tasks. It is motivational, too, because he knows his team is holding up their responsibilities, which makes him more likely to do what he is responsible for completing. It’s a cohesive unit that supports each other. An editorial calendar equals freedom, flexibility, and breathing room for you. It takes the weight off your shoulders because goals and structure are developed and in place. A little time upfront means less time spent later on. When implementing an editorial calendar, there are some best practices to follow. It takes iteration, experimentation, and communication. makes it simple. Links 10X-Marketing Formula by Garrett Moon Will it Fly and Let Go by Pat Flynn Smart Passive Income AskPat podcast Power-Up Podcasting course Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Pat: â€Å"I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.† â€Å"Have your own content, support your own content.† â€Å"Podcast was on everyone’s mind because we planned ahead, we utilized the editorial calendar, and we hit a home run.† â€Å"Stop, start, and continue has become an important thing for us.†

Free Essays on Motivation In Employees

Motivation What is motivation? Motivation is difficult to explain and even harder to â€Å"turn on† in people. Webster defines motivation as â€Å"an act or process of motivating; the condition of being motivated; a force, stimulus, or influence: incentive or drive† (â€Å"Motivation†). It is most often the job of the manager to use motivation to drive its employees to accomplish acts which they normally would not have done. The study of motivation helps managers understand what prompts people to initiate action, what influences their choice of action, and why they persist in their action over time (Daft and Marcic 444). Over the years many theorist have studied the human condition of motivation, and learned various techniques to help managers figure out what makes employees seek to attain higher knowledge, wealth, prosperity, and happiness in their work. One most noted theorist is Abraham Maslow; he carried out his investigations into human behavior and developed the hierarchy of needs theory. Maslow suggested that there are five sets of goals which may be called basic needs. These five are physiological, safety, belongingness, esteem, and self-actualization- that exists in a hierarchical order and can be compared to climbing a ladder. Once a lower level need has been fulfilled, the person seeks to fulfill the next higher level. This progression leads to self actualization as being the highest level (Daft and Marcic 447-49). Another best known contributor to the behavior of individuals at work was Douglas McGregor. McGregor had an extensive background in management and consultation; he was also a trained psychologist (Daft and Marcic 37). In 1960, he published a book called, â€Å"The Human Side of Enterprise.† In his book he examined two models which he called Theory X and Theory Y. The Theory X management assumes most people prefer to be directed, are not interested in assuming responsibility, and want safety above ev... Free Essays on Motivation In Employees Free Essays on Motivation In Employees Motivation What is motivation? Motivation is difficult to explain and even harder to â€Å"turn on† in people. Webster defines motivation as â€Å"an act or process of motivating; the condition of being motivated; a force, stimulus, or influence: incentive or drive† (â€Å"Motivation†). It is most often the job of the manager to use motivation to drive its employees to accomplish acts which they normally would not have done. The study of motivation helps managers understand what prompts people to initiate action, what influences their choice of action, and why they persist in their action over time (Daft and Marcic 444). Over the years many theorist have studied the human condition of motivation, and learned various techniques to help managers figure out what makes employees seek to attain higher knowledge, wealth, prosperity, and happiness in their work. One most noted theorist is Abraham Maslow; he carried out his investigations into human behavior and developed the hierarchy of needs theory. Maslow suggested that there are five sets of goals which may be called basic needs. These five are physiological, safety, belongingness, esteem, and self-actualization- that exists in a hierarchical order and can be compared to climbing a ladder. Once a lower level need has been fulfilled, the person seeks to fulfill the next higher level. This progression leads to self actualization as being the highest level (Daft and Marcic 447-49). Another best known contributor to the behavior of individuals at work was Douglas McGregor. McGregor had an extensive background in management and consultation; he was also a trained psychologist (Daft and Marcic 37). In 1960, he published a book called, â€Å"The Human Side of Enterprise.† In his book he examined two models which he called Theory X and Theory Y. The Theory X management assumes most people prefer to be directed, are not interested in assuming responsibility, and want safety above ev...

Definition and Examples of Zimbabwean English

Definition and Examples of Zimbabwean English Zimbabwean English is the variety of the English language spoken in the Republic of Zimbabwe, located in southern Africa. English is the primary language used in schools in Zimbabwe, but it is one of the 16 official languages in the country.   Examples and Observations: From Rhodesia to ZimbabweZimbabwe, earlier Southern Rhodesia, became a British colony in 1898. By 1923 it gained a measure of self-government and was part of the Federation of Rhodesia and Nyasaland from 1953 to 1963. Like South Africa, Southern Rhodesia had a settled white population, the leaders of whom opposed the notion of one man, one vote. In 1965, the white minority broke away from Britain but its Unilateral Declaration of Independence (UDI) was declared illegal. In 1980, general elections were held and Zimbabwe came into existence.(Loreto Todd and Ian F. Hancock, International English Usage. Routledge, 1986)Influences on  Zimbabwean EnglishRhodesian English is regarded as a fossil, non-productive dialect. Independence as a democratic republic under black majority rule in 1980 changed the social, economic and political conditions in which blacks and whites interacted in Zimbabwe; in this environment, it is appropriate to refer to the prevailing English dialect in the country as Zimbabwean English (ZimE) as it is a productive and changing variety. . . .The principal influences on Rhodesian English lexis are Afrikaans and Bantu (mainly chiShona and isiNdebele). The more informal the situation, the more likely it is is to encounter local expressions.(Susan Fitzmaurice, L1 Rhodesian English. The Lesser-Known Varieties of English, ed. by D. Schreier et al. Cambridge University Press, 2010) Characteristics of  Zimbabwean English[W]hite Zimbabweans perceive that their dialect of English is distinct from other southern African accents. They . . . refer to details of pronunciation and lexis in order to illustrate how their speech differs from British English on the one hand and South African English on the other. For example, informants will refer to the fact that lakker . . . is a Zimbabwean word. Actually, it is a loanword from Afrikaans lekker, nice, but it is pronounced in a specifically Zimbabwean way, namely with a more open front vowel: lakker  [là ¦kÉ™]  and without a final flapped [r]. Additionally, Zimbabwean English has unique lexical expressions, many of them dating from early colonial days, some adaptations or innovations, some loan translations. For example, the (now quite old-fashioned) approbatory adjective mush or mushy . . . nice may well have arisen out of the persistent misunderstanding of the Shona word musha  home, while shupa (v. and n.) worry, bother, hassle, is a borrowing from Fanagalo, the colonial pidgin used by whites. The verb chaya strike ( Shona tshaya) also occurs in Fanagalo. Thus white Zimbabweans . . . link their dialect to the matter of the identification with place and differentiate themselves from those from neighboring South Africa for instance.(Susan Fitzmaurice, History, Social Meaning, and Identity in the Spoken English of White Zimbabweans.  Developments in English: Expanding Electronic Evidence, ed. by  Irma Taavitsainen  et al. Cambridge University Press, 2015) English in ZimbabweEnglish is the official language of Zimbabwe, and much teaching in schools is also carried out in English, except in the case of the youngest Shomna- and Ndebele-speaking children. . . . The Zimbabwean English of the native anglophone population resembles very closely that of South Africa, but according to Wells (1982) it has never been systematically studied. Native English speakers make up less than 1 per cent of the total population of 11 million.(Peter Trudgill, Lesser-Known Varieties of English. Alternative Histories of English, ed. by R. J. Watts and P. Trudgill. Routledge, 2002) Also Known As: Rhodesian English

Class work Assignment Example | Topics and Well Written Essays - 750 words

Class work - Assignment Example ividuals also have a good social support network that they feel comfortable leaning on in times of difficulty† (Towson University: Relational Wellness, 2010, par. 1). One strongly believes that there is eminent strength and wellness through relationships with family and friends. They current provide the needed boost to pursue diverse endeavors and also encourage one to express personal feelings and emotions which is needed to support and sustain various activities in life. On the other hand, exemplifying the weakest dimension is in the financial wellness area. As disclosed in the resources page, â€Å"people with high financial well-being may have a lot of money or a little, but either way they are able to live within their means, not spending more money than they have. They are aware of where their money goes, and they have a budget that they stick to, as well as a long-range financial plan. They are aware of and meet their financial obligations and generally have a comfortable relationship with money† (Towson University: Financial Wellness, 2012, par. 1). Therefore, since one is lowest in this dimension, the traits indicated herein are oppositely applied to one’s personal experience. The current economic and financial difficulties contribute to this weakness as one needs to support various activities that could be be fully sustained by one’s level of income. From among the strategies revealed from the resources page, as could be applied to people found to have weaknesses in this dimension, the following were worth noting: (1) planning for future financial independence; (2) reducing one’s credit card debt, if any; (3) making a game of saving money; (4) read about strategies for increasing one’s financial wellness; and (5) talking with a parent, counselor, or advisor about how to improve one’s financial situation (Towson University: Financial Wellness, 2012). The resources page provide ample strategies where one could improve financial wellness, as

Real chocolate company Essay Example | Topics and Well Written Essays - 2750 words

Real chocolate company - Essay Example The company sells its products through retail stores both company owned and franchised. It produces wide variety of chocolates (that caters to the different tastes of the customers) at the company owned factory and delivers the same, to stores in a cost effective manner. The products such as fudges and caramel apples are made within the store in order to maintain the freshness. The convenience and the suitable tastes of the products are directly correlated with the number of foot-falls in the stores and overall sales. The key stakeholders of the company include all franchisees, employees, company owners and customers. With the company deriving a 72 percent of revenues by selling the products to franchisees, the satisfaction of the franchisees stands crucial for the company in order to keep the sales growth intact in future years. Also, keeping abreast of the changing consumer preferences is becoming a must. While the company sales growth and financials appear sound, many smaller and similar sized companies having variety of product offerings, fast changing consumer eating habits with rising income levels, aggressive marketing strategies of market leaders, maturing and fragmented nature of the industry is posing challenges for the company to maintain its current growth. This report evaluates the various external and internal factors related to the company’s business, and presents a strategic solution for the current problem faced by the company. The analysis of the five competitive forces (suggested by Michael porter), viz. threat of new entrants, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing companies, better explains the nature of confectionery industry and provides the basic road map to develop a competitive strategy for The Real Chocolate Company (Porter, 1998). The factors like, lack of

Types of training programs offered and how it impacts local Essay

Types of training programs offered and how it impacts local communities - Essay Example The scope of Federal training programs run by the government through its state-level and local organizations is so vast that to comprehend them in a research article would be doing injustice with the topic. Ours is a huge democratically run country, where opportunities for all sections of society, irrespective of any sort of discrimination, exist – providing equal opportunities to all its citizens to earn. Training assistance is provided to help them stand on their feet, if they find it difficult financially, technically, physically or for any reason what so ever. Just to have a glimpse of one of the recipients of government help are refugees and women. Of course student community forms a major and important segment receiving training and benefiting themselves and the community and society at large. Take the case of women entrepreneurs, for whom the federal government is going to keep aside contracts in such industries where women have marginal representation. This move will c ertainly help women entrepreneurs to have their say in matters of their interests. Wherever, there had been discrimination based on sex, race, ethnic and color – U.S. Government is set to eliminate it. For example, Indian-Americans, blacks and other ethnic groups have earlier faced partial attitude. Similarly, settling the refugee community has been another great humanitarian cause.

Impact of school funding on student achievement Essay

Impact of school funding on student achievement - Essay Example In fact, more than $66 billion is said to have been invested in school technology (QED, 2004). This unprecedented level of investment in educational technology has raised expectations of legislators and the public who have been looking for returns on this investment (Benton, 2002; CEO Forum, 1999, 2000), and therefore are calling for evidence regarding the efficacy and cost-effectiveness of technology especially in K-12 schools (Ringstaff & Kelley, 2002; Panel on Educational Technology, 1997; Melmed, 1995). No child left behind (NCLB) requires states to demonstrate that "every student is technologically literate by the time the student finishes the eighth grade, regardless of the student's race, ethnicity, gender, family income, geographic location, or disability" (U.S. Department of Education, 2001). While NCLB has established an eighth-grade technology literacy requirement, the requirement is not a full statement of knowledge and skills students need nor does it include a mechanism for ensuring accountability (Kay & Honey, in press). Educational funding has been found to be associated with student achievement (Lance (2001), Miller (2002), Siminitus (2002), and Whitington (2002). Generally, that would mean more funding may be able to enhance student achievement. The RAND study findings (Grissmer, et al. 2000) found that when other characteristics, like socio-economic status and family background, are equal, NAEP test scores are higher in states that have: 1) higher per-pupil expenditures, 2) lower pupil-teacher ratio in lower grades, 3) higher percentage of teachers who feel they have adequate resources for teaching, 4) more children in public pre-kindergarten programs, and 5) lower teacher turnover. In the Burke County, North Carolina Research (Pritchard 2000), the Burke County schools in 1995-96 reduced class sizes in first- and second-grade to 15 students per teacher. The study found: 1) increased achievement in both reading and math, and 2) More teacher time devoted to instruction due to fewer discipline problems. The Ohio Education Association in a member survey stated that new educational policies have done more harm than good, while Ohio political leaders have continued to neglect severe funding problems of Ohio public schools (Ohio Education News). The highlights of the 4000 Member Survey include - Only 5% of respondents feel Ohio's school funding system gives every school district equal resources for a quality education for all students. Eighty-seven percent indicated Ohio's system of funding education is fundamentally flawed. Two-thirds feel that their school districts are under-funded, and 93% feel that Ohio schools overall are under-funded. Eighty-nine percent feel the state legislature has failed to solve the state's education funding crisis. Between 85% and 95% of those surveyed feel initiatives like No Child Left Behind, tuition vouchers, and some aspects of high-stakes testing have done more harm than good. Two of other popular researches include the Tennessee STAR Project (Prichard 2000a) which tested the effect of class size on student achievement, where smaller classes outperformed regular classes, and HEROS (Health and Education Research Operative Services) Research (Prichard

Common Information Security Threats Essay Example | Topics and Well Written Essays - 750 words

Common Information Security Threats - Essay Example Example in this sense includes interprocess messages. Other data susceptible to compromise from attackers include, information prepared by a program, and stored. In most instances, the data is modified by the hacker. The modified data provides the hacker a chance to exploit the organization’s program. Additional threat in this light involves direct modification; this enables hackers to initiate other indirect modifications. Example includes altering the internal program information. The altered information makes it easier to create a code that operates arbitrary; as a result, an attacker can add an admin user not authenticated by the systems database. Threats facing service availability Computer and network threats may involve an attack to paralyze service available, such activity halts application functions. In other occasions, an attack on service availability slows down the server. As a consequent, authenticated users are unable to access the server. Compromising service av ailability involves convincing others to hack the firm’s server, attacking bugs, and particularly, the networking stack. System integrity threats This threat, involve altering the organization’s system to create a system that is not trusted. Compromise on the integrity of network systems may involve acts such as creating a malicious code, using root access. The intention, involve enabling the system to permit the code used by the hacker. The hacker may capitalize to create a malicious code, as a result of buffer overflow. The moment the hacker accesses administrative control of the firm’s network system, it becomes difficult to mitigate such threat. Additional threat, may involve impersonation of the server by the hacker; as a result, the hacker can retrieve an authentic password and username. This allows the attacker to obtaining the status of a legal user. An unauthorized user can also alter the firm’s software to prevent certain operations. Example inc lude, repudiating the use of a security item such as credit card. Values for threat and vulnerability Investing on controlling threats and vulnerability within any organization is crucial in terms of minimizing attacks on the information security systems. In essence, it enables the company to prepare adequately, and prevents the anticipated risks. Further, Identifying threats and vulnerability assist in planning for appropriate security tests. This allows the firm to put in place effective measures to minimize security threats on a long- term basis (Jenkins, 1998). Risk management techniques The appropriate risk management techniques for organizations, involve implementing programs, efficient in terms of protecting information systems. This requires a focus on a risk management policy geared toward establishing a cost-effective security system. Further, appropriate management

Impact of school funding on student achievement Essay

Impact of school funding on student achievement - Essay Example In fact, more than $66 billion is said to have been invested in school technology (QED, 2004). This unprecedented level of investment in educational technology has raised expectations of legislators and the public who have been looking for returns on this investment (Benton, 2002; CEO Forum, 1999, 2000), and therefore are calling for evidence regarding the efficacy and cost-effectiveness of technology especially in K-12 schools (Ringstaff & Kelley, 2002; Panel on Educational Technology, 1997; Melmed, 1995). No child left behind (NCLB) requires states to demonstrate that "every student is technologically literate by the time the student finishes the eighth grade, regardless of the student's race, ethnicity, gender, family income, geographic location, or disability" (U.S. Department of Education, 2001). While NCLB has established an eighth-grade technology literacy requirement, the requirement is not a full statement of knowledge and skills students need nor does it include a mechanism for ensuring accountability (Kay & Honey, in press). Educational funding has been found to be associated with student achievement (Lance (2001), Miller (2002), Siminitus (2002), and Whitington (2002). Generally, that would mean more funding may be able to enhance student achievement. The RAND study findings (Grissmer, et al. 2000) found that when other characteristics, like socio-economic status and family background, are equal, NAEP test scores are higher in states that have: 1) higher per-pupil expenditures, 2) lower pupil-teacher ratio in lower grades, 3) higher percentage of teachers who feel they have adequate resources for teaching, 4) more children in public pre-kindergarten programs, and 5) lower teacher turnover. In the Burke County, North Carolina Research (Pritchard 2000), the Burke County schools in 1995-96 reduced class sizes in first- and second-grade to 15 students per teacher. The study found: 1) increased achievement in both reading and math, and 2) More teacher time devoted to instruction due to fewer discipline problems. The Ohio Education Association in a member survey stated that new educational policies have done more harm than good, while Ohio political leaders have continued to neglect severe funding problems of Ohio public schools (Ohio Education News). The highlights of the 4000 Member Survey include - Only 5% of respondents feel Ohio's school funding system gives every school district equal resources for a quality education for all students. Eighty-seven percent indicated Ohio's system of funding education is fundamentally flawed. Two-thirds feel that their school districts are under-funded, and 93% feel that Ohio schools overall are under-funded. Eighty-nine percent feel the state legislature has failed to solve the state's education funding crisis. Between 85% and 95% of those surveyed feel initiatives like No Child Left Behind, tuition vouchers, and some aspects of high-stakes testing have done more harm than good. Two of other popular researches include the Tennessee STAR Project (Prichard 2000a) which tested the effect of class size on student achievement, where smaller classes outperformed regular classes, and HEROS (Health and Education Research Operative Services) Research (Prichard

STRATEGIC OPERATIONS MANAGEMENT Essay Example | Topics and Well Written Essays - 1000 words

STRATEGIC OPERATIONS MANAGEMENT - Essay Example As mentioned above, Tesco is nothing less than a living legend since it has been able to survive for so many decades. Quite understandably, this has caught the attention many experts, professionals, and critics. They all wonder about that magic formula or approach or Tesco has, which has enabled it to fight, survive and grow. Tesco takes pride in revealing this magic formula and calls it as Tesco’s way. More importantly, this Tesco’s way was noticeable during the visit to the Magor’s distribution centre. Sophistication in technology, highly trained and capable staff to use the same, simple yet complete and spacious infrastructure, proper planning with back up plans for peak times, efforts undertaken to ensure employee satisfaction, micro management, proper communication amongst employees, acknowledgement of company’s goals by employees and others were showing a glimpse of what makes up the Tesco’s way. Without any doubts, Tesco’s operations revolve around the corporate objectives set by the top management and inherited by its founder Jack Cohen. Jack once said, â€Å"You cannot do business sitting on your ass† (Seth & Randall, pp. 212-213, 2001). Jack’s strategy was of constant hard work, innovation, change, adaptability, and openness to experience and Tesco has inherited the same from him. Constant growth, being valued by the customers, and having the most committed and loyal staff, becoming a global retailer having influence at all parts of the world and making Tesco a strong brand name even for non-food items. Moreover, for creating this value, Tesco believes that it should the understand the needs, cultures and mindset of its customers, create maximum employee satisfaction because it leads to customer satisfaction and divert all its strength, efforts, and innovation towards creating value for its customers. Another famous tagline of Tesco is

Gothic settings are desolate, alienating and full of menace Essay Example for Free

Gothic settings are desolate, alienating and full of menace Essay Gothic settings are desolate, alienating and full of menace. In the light of this comment, consider some of the ways in which writers use settings in the gothic texts you have read. In The Bloody Chamber and Wuthering Heights, Carter and Bronte conform to the gothic conventions with desolate and alienating settings that are full of menace, but there are also elements that subvert this view and portray purity and entrapment; the need to escape the gothic mould. A desolate setting is a place without life in a state of bleak and dismal emptiness. This is expressed in The Courtship of Mr Lyon when the girl finds herself bored in the country. This subverts the gothic as the country is associated with purity and feminine inexperience, compared to the male dominated, corrupted city. We see here that the girl longs to break the mould of female passivity with the mean kitchen and her boredom. All the snow and the words light bright and white infer purity and represents her total innocence but also isolation from the outside world, living down a long unmarked country road. Carter places the girl at the window in his tale and ses a lack of description of the kitchen to create a sense of longing for the outside world. She is trapped in the domestic sphere in the kitchen but pauses on her chores. This foreshadows transgressing gender barriers in the story. For a gothic setting to be alienating it could be it makes someone feel isolated or estranged. The girl in The Bloody Chamber feels cut off from her previous, un-married life in the castle surrounded by water. She described how she goes into marriage, into exile and would always be lonely. She feels alone in a patriarchal society because his orefathers had ruled the coast for centuries. This highlights the in which the woman must conform to his wishes, but also connotes medieval undertones of a fairy tale. The girl presents the castle as a magic place, the fairy castle whose walls were made of foam alluding to the supernatural in the magic place like a fairy castle, which highlights gothic architecture of grand castles. The foam however subverts to the gothic as it suggests pleasant freedoms and a lack of substance, almost like its from a dream. In contrast to this image, the reality of a thick darkness, unlit by any tar represents her entrapment and struggle to recover from discovering his dead wives in the bloody chamber. She feels deeply corrupted with no hope of escaping her new knowledge for which she must pay the price, as the room is unlit by stars. This suggestion that women should not have knowledge connotes religious imagery of when Eve corrupted Adam and they paid the price for Eves sin. This knowledge gives the girl the power to question the Marquiss power because when looking at the picture of Saint Cecilia, she asks what had been the nature of her martyrdom? in which she questions her corruption. She suggests Cecilia was only beheaded for her disobeying a man. A bloody chamber is present in some form in each of the ten stories and whilst taking different forms throughout the book, it serves the same symbolic purpose. It is a room where violence and enlightenment occur simultaneously. It is a place of transformation for the heroine. The term the connection between womens sexuality and the violence they experience. ln The Courtship of Mr. Lyon, the bloody chamber is the Beasts room. Even though the Beast does not hurt anyone in the room, it represents the violent and bloody reputation. If the Beast is seen as a being who devours, his room is perceived as a place of terror a bloody chamber. The Beasts room is also a place of transformation for both himself and the heroine. It is there that she realizes her love for him and that he transforms back into a human. Alienating settings can also cause someone to become unsympathetic or hostile. The characters in Wuthering Heights fit in to their new surroundings, subconsciously, and adapt to its beliefs and values and become hostile to their previous way of life. They adapt to the narrow windows deeply set in the wall with a range of gaunt thorns. The Grange rich regal colours such as crimson and blues, showing that the characters have become aware of their social standing and expectations; whereas at Wuthering Heights, there are gaudy painted canisters with objects that are liver-coloured, black and green. Wuthering Heights portrays violence and freedom to act as you please and when Lockwood encounters Cathys ghost he pulled its wrist on the broken pane, and rubbed it to and fro till the blood ran down and soaked the bed-clothes. He states that terror made me cruel and this fear of what is uncertain or obscure at Wuthering Heights explains his violence. This state contrasts to his highly cultured and civilised behaviour at the beginning of the novel. If a setting is full of menace then it poses a threat or danger in a hostile manor. During Lockwoods first visit of Wuthering Heights he feels threatened by the way he describes its appearance among a wilderness of crumbling griffins. Griffins are inhuman evil creatures, suggesting the residents of Wuthering Heights to be cruel and wild. Lockwood feels under threat because he does not know how to act around a family that is crumbling from societys control. Therefore, passing the threshold would mean Lockwood transgressing the oundaries of social norms. Once inside, Lockwood feels trapped because the narrow windows are deeply set in the wall making it impossible to get out. It gives the impression of a prison, where the morally corrupted are kept, with their secrets and taboos. It can also be seen that Wuthering heights poses a threat to Thrushcross Grange because the characters keep wanting to go there and escape from culture at the Grange and become free from entrapment in an oppressive society and become reunited with nature. This is the case for Cathy, Isabella, Catherine and Nelly, who feel drawn to danger, which is liberating and freeing.

The Construction Of Harmandir Sahib Theology Religion Essay

The Construction Of Harmandir Sahib Theology Religion Essay Ancient architecture is always very appealing in the variety of temples and pilgrimages throughout India. Each structure displays its own features and aspects in reflecting the Indian style of architecture. This particular architecture is based on the Sikh principals who have designed vast temples and pilgrimages from early to the late Sikh structures. A golden temple sitting in the middle of a pool of water commonly known as the Pool of Nectar, A temple for those who believed their elders have created a living symbol of the spiritual and historical traditions for the Sikh community. A place which glisters with gold covered exterior stands in the middle of a square tank filled with the water for the pure which brings forth a source of inspiration and primary place of pilgrimage for all Sikhs. This divines is known as the Harmandir Sahib (a word derived from the world of Punjab by their Punjabi language) meaning Temple of God which is commonly known as the Golden Temple or Darbar Sahib. The formation of such a divine place brings out the architecture of how the buildings were designed and the technology applied in its construction. History Construction of Harmandir Sahib: (Sri) Hamandir Sahib the Golden Temple, known for its beautiful scenery and layers of gold coating, named afeeter the Hari the temple of God. Sikhs all across the globe daily pray to visit Amritsar and pay homage to their Holy Harmandir Sahib in their Ardas. As early as from start of the late 14th century, Guru Arjan Dev 1st of the eleven Sikh gurus, founder of the Sikhism religion. Guru Nanak travelled to places far and wide preaching the message of the One God who lives in every one of His creations and constitutes the everlasting truth. Its part of the Sikh religion belief that the spirit of Guru Nanaks purity, spirituality and holy authority descended upon each of the 9 succeeding Gurus when the Guruship was transferred on to them. (Sharma) As the years passed by, guruship was devolved to the next in line eleven Sikh Gurus entrusted from the early times. Guru Arjan Sahib, the 5th Nanak, conceived the idea of creating a creating a central place of worship for the Sikhs and he himself designed the architecture of Sri Harmandir Sahib. Former planning to dig the holy tank (Amritsar or Amrit Sarovar ) was marked out by Guru Amardas Sahib, the 3rd Nanak, but was implemented by Guru Ramdas Sahib under the administration of Baba Budha ji. The site was initially procured by the ancestor Guru Sahibs without any payment or cost from the landlords of resident communities. The construction work on the Sarovar (the water tank) and the town started at the same time in around the year 1570. The work completed on both projects in the year of 1577 A.D.   (Jathedar Avtar Singh) The foundations were laid by a Muslim saint known as Hazrat Mian Mir ji origin of Lahore on 1st March 1645. The construction was directly administered by Guru Arjan Sahib himself and was assisted by the protruding Sikh personalities. Commencing the assembly on a higher level (a traditional in Hindu Temple architecture), Guru Arjan Sahib had it built on the lower level got it open from four sides. Therefore he created a representation of new faith and devotion for people believing on Sikhism. Guru Sahib also made it easily accessible and reachable to every person without any difference of Status, faith, sex and religion.  The construction work completed in start of the 16th century in 1601 A.D. around August or September -1604. The Guru Arjan Sahib then inaugurated the newly constructed statue of the Guru Granth Sahib in Sri Harmandir Sahib and appointed the first Baba Budha ji Granthi (the reader of Guru Granth Sahib). Afeeter this initiation the temple attained the status of Ath S ath Tirath. Now the entire Sikh nation had their specific pilgrimage centre (Tirath). (Jathedar Avtar Singh) The Golden temple Sri Harmandir Sahib, is built on a 67sqfeet. podium the sits in the centre of the Sarovar (water tank). The temple itself is only 40.5sqfeet, which opens a door on all fours sides. The arch (Darshani Deori) erects at the shoreline of the causeway. The frame door of the arch is 10feet high and 8feet 6inches in width. The panels on the door are decorated with artistic style which opens the door on to the bridge leading towards the main building of Sri Harmandir Sahib; measuring to 202 feet in length and 21 feet wide. The bridge connects with a 13 feet wide circumambulatory route (Pardakshna). Thus running it round the main temple and it leads to the Har ki Paure (steps of God). The temples main assembly is based on providing functionally. The front side is faced by the bridge and is decorated with repetitive cusped curves and the roof of the first floor is at the height of the 26 feet and 9 inches. On the top of the first floor, a four feet high bulwark rises from al l the sides which has also 4 Mamtees from the four corners of the central hall from where the main reservation rises; lies a small square room bearing three gates. A low fluted dome is situated on top of this room, having lots of lotus petal motives starting at the base where an inverted lotus supports the Kalash and Chhatri at the end. Sikhism architecture represents a distinctive synchronization between the Muslims and the Hindus method of construction work and thus reflects the best architectural examples in the world. It is quite ofeeten quoted that these kinds of designs have created an autonomous Sikh school of architecture in the antiquity of art in India. (Jathedar Avtar Singh)   The Structure of the Golden Temple: The Golden temple is bordered by a large Amrit Sarovar (pure water). The visitor has to pass through a causeway to reach Gurdwara (main temple). This temple has four entrances, which shows the acceptance and sincerity to all religions and statuses. It also consists of three floors; lowest floor is absorbed by the Amrit Sarovar (pure water) and is normally not visible, and can only be seen when the sarovar is getting cleaned by Kar Sewaks (religious volunteers). The first floor is made of pure white marble, ornamented with flowers of various kinds and animal pictures, which represents an excellent example of Pietra-Dura Art. Lastly, the second floor is embossed with pure gold. The interior of the temple consists of beautifully carved wooden panels, with prints of gold and silver work. The domed building called Sheesh Mahal also known as the Mirrored Hall, is composed of pieces of mirror of various shapes, sizes and colours. The temples architecture signifies the blend of Hindu and Mus lim elegances. The gold and marble work, were conducted under direct guidance of the Maharaja of the Sikh Empire, Punjab Maharaja Ranjit Singh and the Commander-cum-Civil Administrator Hukam Singh Chimni. (Nidhi) The magnificence of Sikh architecture Inspired by Guru Nanaks artistic spirituality, the Sikh architecture is a silent herald of complete humanism based on realistic spirituality (S.S.Bhatti) Many Sikh temples have a  deorhi,  an entrance doorway, through which when one has to pass before reaching the sanctuary. A  deorhi  is often a remarkable construction with a magnificent gateway, and sometimes runs lodging for office and other uses. The visitors get the first sight of the temple sanctorum from the  deorhi.  There are over 500 gurdwaras (temples), big and small, each having an historical past. The structures of Sikh tombs, when classified rendering to their plan, are of 4 rudimentary types: the four-sided, the quadrilateral, the eight-sided, and the cruciform. On the foundation of the number of levels, these gurdwaras have heights which may be from one to nine stories in height. A devotee would come across numerous interesting disparities of gurdwara-design worked out on the transformations and mixtures of the above-mentioned basic plan and elevation-types. (Madra) Sikh architecture has material building-types such as forts, palaces,  bungas (residential places), colleges, etc. The religious construction is the gurdwara, a place where the Guru lodges. A gurdwara is an important building of their faith, just as the masjids of Islam and mandir/temple for the Hindus, it is also, like its Islamic and Hindu counterparts, the key-note of Sikh architecture. (SikhiWiki) The main prerequisite for a gurdwara is that it should consist of a room in which the  Adi Granth, the Sikh Holy Book, can be placed and a small  sangat  (worshipers) can be seated to attend to the  path  or read from the Holy Book and to sing and perform the blessed verses. Gurdwaras have entrances on all (four) sides, representing that they are open to one and all without any discrimination of any kind. This unique feature also symbolizes the vital principle of the faith that God is universal. There are five historical sanctuaries which have been given the status of  takhts (thrones), where the  gurmattas  (spiritual-temporal verdicts) of a obligatory personality are taken through a agreement of the  sangat  (worshipers). Such harmony acts had great importance, heart-rending, as they did, the social and political life of the Sikh community. The 5  takhts  are: Akal Takht, Amritsar; Harmandir Sahib, Patna (Bihar state); Kesgarh Sahib, Anandpur (Ropar district ); Damdama Sahib, Talwandi Sabo (Gurdaspur district); and Hazoor Sahib, Nanded (Maharashtra state). Among these 5  takhts,  Akal Takht (the unchallengeable throne) is the most important by quality of its location in Amritsar, the Vatican City of the Sikhs. (S.S.Bhatti) As a rule, a  gumbad  (dome) is the crowning feature of any temple. Rarely, a sanctuary may be flat-roofed. Sometimes, a small one-room temple is crowned by a  palaki, a palanquin-like roof, derivative from Bengal county style of architecture, and can be seen in Gurdwara Tahli Sahib in village district. (Madra) More often, a dome is grooved or ridged but a basic dome has also been used in some cases. Numerous dome-shapes are to be originated in Sikh temples: torus, hemi-spherical, three-quarters of a sphere. The silhouette of the dome of Gurdwara Pataal Puri at Kiratpur in Ropar region has an extraordinary resemblance to the domes to be seen in Bijapur district style of architecture design. (Madra) The dome is generally white, though sometimes gold-plated, as in the Harmandir Sahib at Amritsar, Darbar Sahib at Tarn Taran, and Sis Ganj in Delhi. On the other hand, in some cases, domes are being covered with brass. (S.S.Bhatti) An exciting point to note is the way in which the dome is connected to the cuboid structure of the temple. As a statute, the lower part leads the domical erection, and looks somewhat serious in comparison with it. (S.S.Bhatti) A repeated component of gurdwara-design is the preferred use of two stories to gain adequate elevation for the temple. On the other hand restrained design may be usually preserved by dividing the frontage in agreement with the physical lines of columns, piers, and pillars, with erect partitions creating areas of well-modelled surfaces. The most important division is the entrance which obtains more decorative treatment of other areas. The action often generates bas-reliefs of geometrical designs. Where brilliance is the aim, repose-work in brass or copper-gilt sheeting is introduced often with a note of luxury. (Madra) Beautiful designs are made on the walls which are successively covered with gold. Exceptional examples of this effort can be seen in the Golden Temple at Amritsar. Sometimes, such work is purified highly decorative by means of colored and mirrored cut-glass as well as semi-precious nuggets. This is known as tukri  (small piece) work. Paintings, portraying widely held episodes from the lives of the 10 Gurus, are to be found in some temples. Projects in a job are based on vine, plant, flower, bird, and animal themes. The largest numbers of such frescoes have been painted on the principal floor of Baba Atal at Amritsar. Pinjras, gentle stone gratings, are used for shades, inclusions, and ramparts. (Madra) Brick, lime cement as well as sea green or gypsum covering, and lime concrete have been the most favored construction materials, even though stone, such as red granite and white marble, has also been used in a number of temples. The former found more use as covering or ornamental material than for meeting physical needs for well over 200 years. Nanak Shahi (of the times of Nanak), brick was most generally used for its fundamental benefits. The brick-tile made decorations, cornices, pillars, etc. easy to work into a diversity of shapes. More often than not, the arrangement was a mixture of the two structures, viz., treated and actuated, based on domes and arches. The exteriors were treated with lime or gypsum covering which was molded into cornices, pillars, and other structural landscapes as well as non-structural accompaniments. (Madra) Sikh architecture symbolizes the last sparkle of religious design in India. The Golden Temple at Amritsar is its most renowned example as it is the only shrine in which all the features of style are completely represented. The Golden Temple, being the sheet-anchor of the technical catalogue of Sikh architecture, may be detailed. (S.S.Bhatti) Almost soaring in the air, and in the mid of, an extensive water-body, the Pool of Nectar,  mixtures extremely with sparkles of its golden dome, cubicles, walls, and reposes-work, and the fascinating evanescence of its shining reflections in the pool. With the temple and reservoir as the main concentration, a compound of buildings, most of which repeat in their architectural fine points and the features of the central building, have come up in the district of the temple in the development of time. (Madra) Even though Sikh architecture certainly initiated with the idea of dedication, it had to experience rigors of impulsively renovating itself into buildings meant for defense purposes. It anticipated the personality of military strengthening which was revealed in a number of buildings throughout Punjab. Gurdwara Baba Gurditta, Kiratpur, is a demonstrative example of this type of Sikh architecture design. (S.S.Bhatti) As flair of building-design, Sikh construction might strike the lay spectator as an extensive pot-pourri of the best structures picked up from here and there. But it symbolizes much more than what meets the unpremeditated eye. It shares its rigorous instruction with the awesome severity of Islams rigid monotheism, and celebrates its luxurious energy with the playful dualism of Hinduism. Extensiveness might have been its starting-point, but Sikh design has thrived to a state of artistic sovereignty so as to work out its own formal peculiarities. It is now an appropriate appearance of impulsive eruptions of psycho-spiritual dynamism that rejoices the perfect magnificence of being within the blending mà ©lange of opposites come across during existence the ground for constant flattering. (S.S.Bhatti) Sikh architecture imitates an energetic blend of Mughal and Rajput styles. Onion shaped auditoriums, multi foil arches, paired columns, in-lay work walls, etc. are without a doubt of Mughal extraction, more precisely of Emperor-Architect Shah Jehans era, while orial windows, strut supported attics at the sequence progression, chatters, richly decorated panels, etc. are evocative of rudiments of Rajput architecture design. (S.S.Bhatti) Sometimes, the alteration in design is so great that it would be hard to recognize a gurdwara if the typical Sikh pole-mark were not there to help its proof of identity. Some of the gurdwaras look more like entrances, as is the situation with Fatehgarh (town of victory) Sahib, Sirhind, or like an instructive foundation, as is the situation with Ber (berry) Sahib, Sultanpur Lodhi, or like a Rajput citadel, when one first come across the temples encircling structures. But all this abnormality, if somewhat mysterious, does not diminish one from the fundamentals of Sikh architecture. On the contradictory verifies the very groundwork of imaginative liberty on which it is constructed.

An Analysis of A Tale of Two Cities :: Tale Two Cities Essays

An Analysis of A Tale of Two Cities    By reading the novel A Tale of Two Cities by Charles Dickens, it gives us an understanding of the French Revolutionary War that cannot be found in textbooks.    By reading between the lines, each of the characters represents the stirring emotions and reactions of the people that were affected by the War.    Lucie Manett, who later becomes Lucie Darnay, is a tender and affectionate loving person. She is a very virtuous woman who reaches out to all human beings in need of love. Most of all the people she meets immediately have respect for and are loyal to her. From the French Revolutionary war point of view, Lucie represents family and bonds between lovers. She is what people are truly fighting for, to defeat the antagonist, battle for what they believe in and then go home to their loving families...Lucie. Lucie also symbolizes peace, when being with the one you love or knowing that they are there its makes people more at ease, it makes war and life a lot more easier to go through.    Charles Darnay is a French nobleman by birth. He is a righteous man who renounces his inheritance and his title, he chooses to earn an honest living as a tutor in England. Charles Darnay was falsely accused of treason. Dickens wrote this, to stand for all the people that were barely involved in the war but were unjustly accused of things they did not do. In the novel you felt what Darnay was portraying and how it affected the people that cared for him most. This showed that there were many people that had done wrong and were sentenced to death for it, yet there were also people who did not deserve to be there. These people were either killed or rescued. Fortunately Darnay was rescued to be with his love.    Like in all wars there is always evil to be present. Madam Defarge is all of the dreadful aspects of war put into one. As she slowly knits the names of her victims that need to die she plots revenge on the people who she watches. She seeks war but waits for the perfect time.

The metaphorical language

The metaphorical language is not unusual in the English language. It is used variedly and very often not just as a form of speech. Metaphors are a form of thought with its distinct epistemological functions. A metaphor is a direct comparison between two or more seemingly unrelated subjects. It is a description of the first subject as being or equal to the second subject in a way. The implicit and explicit attributes of the second subjects are used to enhance the second subject’s description. This form is usually used in literature to convey expressions or associations to correlate context. Used in rhetoric, metaphors are direct equation of terms that is more assertive than just simple analogy of subjects. It provides foundation for thinking, reasoning and understanding of our culture.(2006)Metaphor is greatly used in comprising ordinary concepts, motivating semantic change and meaning of linguistic expressions and in a way influencing people to make sense of the true meanings of words. Ordinary concepts are explained through mentioning their similarities and differences against one another. Semantic change can be brought forth by metaphors used properly and metaphors used greatly enhance how meanings are given to words and concepts.   Using metaphors allows writers and people in general to convey ideas that are creatively put in a way and that is easier to understand that just using the literal language. Metaphors are directly stated and can help capture the true essence between two subjects’ distinctiveness. Metaphors not only perform its functions in literary writing, it also has social functions.The use of metaphors reinforces the connection between speaker and listeners. We realize that the popularity of the use of metaphors is due to the fact that people use and understand them. There is an instant connection between speakers and listeners if a metaphorical expression is used because most metaphors are commonly used.   Metaphors are often used by philosophers like Plato in their arguments and speeches to convey ideas and expressions. Metaphors help them explains these concepts more to their listeners, even at time enhance the meanings in the concepts they use. It also gives other people the individual approach and beliefs of each one of us. Metaphors are consistently used in political reasoning and justification of foreign policies.Given the said quotation by Richard Gibbs in 1994, we will evaluate the use of metaphors in politics. How metaphors are used, what metaphors are used, and what are the meanings and implications of these metaphors. This exploration of the usage of metaphors will help us understand why metaphors are great influence in our lives. They are not only used as a language and as words to express, but also have meaning which holds significant importance to each of us. Often times, metaphors are used because it is better and easier to understand them than the literal form of language used. This happ ens when people realize the association between the concepts. This strengthens how the words and concepts are used by people.In recent political language, metaphors are clearly seen used frequently by people. An election campaign, for example, is referred to as a war or race of candidate vying for a certain position in the government. Other metaphors used in politics constantly change with time and location, and several meaning can be diverse due to certain persons’ understanding of the concrete metaphor. An example of metaphors used in government language is nanny politics. This is referred to as laws and bills characterize as a protection for the masses against bad entrepreneurs according to critics. Consumer protection laws are coined as mommy politics, laws that outlaws anything that is dangerous for anyone no matter where they are. These understanding are criticisms often addressed in metaphors. (2006)Metaphors according to Gibbs are also the link used between a concept and the bodily experience.(Miyakoshi 2006) The difference between embodied metaphor and abstraction from experience is distinguishable from the rise of metaphors from reality. The concepts are from the experiences of the individual; in this case, metaphors of politics are derived from observations of the people regarding how the reality in politics works. In a study conducted by Vervaeke and Kennedy in 1996 draws their analysis on several metaphors with regards to a study also done by Lakoff and Johnson in 1980.They both presented a broad range of interpretations of the metaphors used not only in politics but also other areas as well. In political context, for example, the statement â€Å"argument is war† can be interpreted in various ways. The researchers concluded that whenever the words â€Å"maneuver†, â€Å"strategy† or â€Å"defend† are used, any of which are used as metaphors for the other words as well. The intentions of these metaphors are to exp ress the underlying concepts of either a war, athletic competition or a game.(Ritchie 2004) The history regarding depicting metaphors as important speech forms in society had been part of Lakoff and Johnson researches done in 1980. The study regarding metaphors had concluded a lot of observations that Richard Gibbs agrees to as well.War and race is very much used in the metaphors used in politics. The metaphors used in politics are greatly seen as correlated with observations regarding how the political system works. This enables people to derive their interpretation of the metaphors. Evaluating the quote regarding politics using metaphors used in war and sports is due to the observations of people on politics being confrontations. It may also be because people see politics like events seen in war and in sports. In sports, people compete, challenge one another, win and lose. This is also seen in politics. This presents a strong relationship between the two subjects and entities to b e compared to one another. In war, there is also the fact of losing and winning a war, the defeat and the triumph is also experienced in politics. There are many contributing factors as to why these three subjects are interrelated often times. Metaphors are one way to express the similarities observed by people with the subjects concerned.Metaphors are strongly and often used in politics to address an idea and expression. The language is simple, often times very understandable by people. The meanings for these metaphors can greatly change over time and place, whether it may be negative or a positive attribution of the subjects. Through metaphors, words can be played creatively with meanings still discernable. The effectiveness of the metaphors can be gauged by how the meanings still remain after the attribution done with different concepts. Meanings are in people. A cohesive meaning attributed to a specific metaphor is effective in expressing in another way the concepts in politics. (2006). â€Å"metaphors.†Ã‚  Ã‚   Retrieved october 22, 2006, from http://en.wikipedia.org/wiki/Metaphor.(2006). â€Å"metaphors.†Ã‚  Ã‚   Retrieved october 22, 2006, from http://webserve.govst.edu/users/ghrank/Political/Not-So-Great%20Expectations/metaphors.htm.Miyakoshi, R. R. a. K. (2006) Eighth Speaker: Raymond GibbsQuestions and Answer.   Volume, 1 DOI:Ritchie, L. D. (2004). â€Å"Lost in â€Å"Conceptual Space†:Metaphors of Conceptual Integration.†References:{, 2006 #2}{Graff, 2006 #5}{Kà ¶vecses, 2006 #8}{Zyngier, 2006 #9}

Abuse of the First Amendment Essay

I can’t take on the world. However, a lot of the comments in websites and blog houses about Actor/Artist Lance Henriksen are very inappropriate and untrue. The majority of the comments attack Lance not only as a human being but also as an actor down to his choice of movies or film roles. Some comments attack his physical appearance. Well, let see how you look when you reach 66 years old. How can you attack a person that you do not know nor met? Things are said such as Lance took this role because he must have needed the money and that is all. So what, why does it matter why Lance took the movie or project? Is that your business or is that while writing your comments you were not creative enough to come up with anything else to write. Lance believes in the roles that he chooses; however, for the amateurs there a lot things that are out of an actor’s control regarding the rest of the movie or film and supporting cast including the final project. The sad thing is this is being done by highly indexed internet sites that come up in the top 5 to 10 web searches regarding Lance Henriksen. These are â€Å"Super Fans† of the Genres doing this. The Webmasters and/or Blogmasters of these highly ranked sites have a responsibility to cut the unnecessary crap out of the comments appearing on their sites. I thought public â€Å"character assassination† was during elections. I do not need to list the sites. You know who you are. Why are you so cruel? Your comments are not reviews that a person can decide whether they want to watch or buy a DVD with Lance Henriksen in it. They are so full of â€Å"potshots† at Lance the person, that the reviews are useless as far as the movie or film. We complain about what is said by the media and on television and printed in our newspapers then we crucify our own Genre actors via the Internet and worst than the tabloids. Are being hypocrites okay if it is done on the Internet? Be a Responsible Blogger August 22, 2006, 20:36 Due to the recent events surrounding the stalking of Actor Colin Farrell, in our opinion Fans, Bloggers, Blogmasters, and Webmasters must use the data obtained about the person or persons in their website responsibly. Do not allow yourselves to get caught up in the â€Å"indexing† race trying to get your site indexed 1st, 2nd, or 3rd and/or the most popular by disclosing private information or data on your sites. We are responsible for the content on our websites. Therefore, if you have the â€Å"real† address of your celebrity and/or a picture of their homes do not post them on your sites. If you have their personal home telephone or cell number do not post that information. Do your part to protect your celebrity in the same manner you would want to be protected. Being the most popular website on the internet at the expense of subjecting a celebrity and/or any other â€Å"public† person to â€Å"stalkers† and/or other sick people that want to harm them is not worth it. And please do not post non-public private pictures of their children. If you have not been stalked you have no idea of the emotions involved in the ordeal. In addition, do not be naive. Celebrities and other â€Å"public† figures are not the most stalked group of people. We are. Yes, â€Å"Joe Blow† public. The only difference is that the â€Å"public† figure’s stalking becomes a news event. This incident with Actor Colin Farrell is very disturbing for our staff because we have member(s) that have been stalked and eventually attacked by the stalker. So again please, we urge you Fans, Bloggers, Blogmasters, and Webmasters to join our cause to protect each other and the people that are the subjects of our websites. Please join La Femme Nikita07 and Associates in protecting the private information of those mentioned above and all people. Thank you for your cooperation from the staff of La Femme Nikita07 and Associates!!!!!!!

Pepsi Lipton

BRISK ® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands, Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton, one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk ® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential of direct-client communication using Mobile and Web technology.Addictive Mobile Corp. Solution Addictive Mobile Corp. combined marketing savvy with their licensed technology to design and power a Txt 2 Win Contest campaign, â€Å"Beat the Blues with Brisk ®Ã¢â‚¬ . The promotion incorporated both web and mobile mediums to enhance customer experience. 1 Benefits Brisk ® gained the ability to offer contestants premium web and mobile content while providing an amusing, interactive and inst antaneous entry method.Coke and PepsiThis trend setting use of wireless technologies created a consumer buzz while allowing the brand to track promotional results in real-time. PROFESSIONAL SOLUTION Traditional media assisted in forming initial contest awareness with high school party announcements, beverage cooler stickers and high traffic website banners. Consumers were informed they could enter the Brisk ® contest for chances to win a grand prize and one of the weekly draws, 1001 prizes in all. Participants sent an SMS message to the short code 27475 (BRISK) to automatically opt-in to the contest.Through a wireless dialog, the consumer learned they could gain an extra ballot each time they sent the text message â€Å"PLAY† once a day. Technology integration allowed entrants to send free SMS text messages to their friends from the website, www. brisk. ca. Selected participants were sent a winning code via text message and instructed to go online for prize redemption. 2 RE SULTS AMC’s mobile technology, compatible with all mobile carriers, permitted a wireless pathway for participation in the â€Å"Beat the Blues with Brisk ®Ã¢â‚¬  contest.There was a total of 50,000 entries (two months), fully automated, including selection and prize redemption. During the promotion, a 9% spike in sales was noticed, an average of 100 new members signed up each day while website traffic increased to 1. 7 million hits. Brisk ® now has a database of over 6,000 opt-in members, indispensable market research to compare and analyze. Brand affinity was strengthened through an engaging and personal method directed towards consumer identification. All within in a two months campaign. 3 Pepsi Lipton BRISK ® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands, Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton, one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk ® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential of direct-client communication using Mobile and Web technology.Addictive Mobile Corp. Solution Addictive Mobile Corp. combined marketing savvy with their licensed technology to design and power a Txt 2 Win Contest campaign, â€Å"Beat the Blues with Brisk ®Ã¢â‚¬ . The promotion incorporated both web and mobile mediums to enhance customer experience. 1 Benefits Brisk ® gained the ability to offer contestants premium web and mobile content while providing an amusing, interactive and inst antaneous entry method.Coke and PepsiThis trend setting use of wireless technologies created a consumer buzz while allowing the brand to track promotional results in real-time. PROFESSIONAL SOLUTION Traditional media assisted in forming initial contest awareness with high school party announcements, beverage cooler stickers and high traffic website banners. Consumers were informed they could enter the Brisk ® contest for chances to win a grand prize and one of the weekly draws, 1001 prizes in all. Participants sent an SMS message to the short code 27475 (BRISK) to automatically opt-in to the contest.Through a wireless dialog, the consumer learned they could gain an extra ballot each time they sent the text message â€Å"PLAY† once a day. Technology integration allowed entrants to send free SMS text messages to their friends from the website, www. brisk. ca. Selected participants were sent a winning code via text message and instructed to go online for prize redemption. 2 RE SULTS AMC’s mobile technology, compatible with all mobile carriers, permitted a wireless pathway for participation in the â€Å"Beat the Blues with Brisk ®Ã¢â‚¬  contest.There was a total of 50,000 entries (two months), fully automated, including selection and prize redemption. During the promotion, a 9% spike in sales was noticed, an average of 100 new members signed up each day while website traffic increased to 1. 7 million hits. Brisk ® now has a database of over 6,000 opt-in members, indispensable market research to compare and analyze. Brand affinity was strengthened through an engaging and personal method directed towards consumer identification. All within in a two months campaign. 3

An Overview on How to Write Reports and Essays and to Set out Research Paper

An Overview on How to Write Reports and Essays and to Set out Methodology - Research Paper Example In case of references where no date is mentioned, the term n.d. i.e., no date is used to denote that no date is available for citing. In case the name of the author is not available, it is mandatory to cite the name of the author who has cited it in their work/s by mentioning cited by. For instance, It is advisable to ensure that citations from other authors must be used with extreme caution and care and if at all such works are cited, adequate care must be taken to apply the accurate conventions. In the case where quotations used in the text are fewer than three lines, it must be: (a) placed within the text, (b) in quotation marks and (c) in italics while in case of quotations exceeding three lines, the same should be placed within quotation marks, in italics, blocked, indented and single-spaced. Organizational learning has always been a centre of focus for several decades. Learning in itself is given due importance owing to its contributions and outcomes in enhancing the overall organizational productivity as well as the environment. The term Learning Organization which was first used in the 1980s is defined as: "any company having a climate that speeds up individual and group learning" (Kirk 1996 Pp.3). The concept has been defined differently by different authors, however, the perception of three of such authors is presented below: According to Senge (1994), the Learning Organization is: â€Å"an organization that is continually expanding its capacity to create its future.  

Article project Example | Topics and Well Written Essays - 500 words

Project - Article Example The additional hiring of 80,000 workers last month is miniscule as this job gain only just keeps pace with population growth. The gain has done little to trim down the backlog of 14 million unemployed workers, avers the article. $787 billion stimulus package: The author has linked the failure of the stimulus package, announced by the U.S government at the peak of recession to the diminished chances of Barack Obama being reelected as the President of United States. 9% unemployment rate: The rate of unemployment in the United States has been hovering around the 9% mark for most part of this year now. The author compares the present rate of joblessness to the 4.6 % unemployment rate that was prevailing in the country a year before the recession began. The comparison illustrates that reaching the pre-recession glory is still a far cry for the United States. 39.4 weeks: Average time spent looking for a job: The article brings to light the difficult time the unemployed in the country are facing. The average time that an unemployed worker pounded the pavement touched 39.4 weeks in October, pretty close to the peak of 40.5 weeks recorded in September. The article suggests that the longer a person remains out of job, the more difficult it gets, for varied reasons, for that person to land a job. 34.3 hours: Average length of workweek: There has been no change in the length of the average workweek for a year now, reveals the article. The statistic remained at 34.3 hours in October as well. The author argues that companies invariably extend the workweek and make the present employees work longer before going in for fresh hiring. Therefore, a stagnant workweek does not bode well for job growth in the United States. The news article successfully integrates all information and apprises the reader why the threat of a double dip recession still looms large. There appears no bias in the article as it also refers to the positive indicators like