Bathroom Fittings and Fixtures Industry in India Essay

pot Fittings and Fixtures constancy pains overview The bathroom adaptations industry which was not disposed up much importance till a a couple of(prenominal) years back in India has suddenly picked up. This has mainly happened due to the rising income of the nation, rapid urbanization, and growth in the class conscious middle class. The Bathroom fittings industry in India is among the most booming industries in the country. any year companies argon coming up with new harvest-homes or refurbishing old products with new designs and features. Due to the rapid growth of the countrys population the need for houses is continuously increasing.Both the Government and private arena real estate companies are investing abundant amounts of money in this sector. The rise in the get for good housing facilities is giving rise to the demand of quality bathroom accessories marketplace in India. Countries handle India and China are ranked among the major bathroom fittings market curren tly mostly because of their sizable populations. constancy Structure India is home to numerous whirligig bathroom fittings brands. The patience is both organized and unorganized. The Bathroom fitting industry in India consists of a number of small, medium and large manufacturers.The small companies are mostly the local players that cater to a small section of the society. Whereas the popular bathroom fitting companies are mostly the clear up foreign and domestic players that form managed to establish a reputation in the Bathroom accessories market. Key Drivers of the Industry Industry works on the principle of demand and supply. Every industry is drive by the market forces and the market forces are affected by various forces. Key drivers infact generated demand for the industry. Bathroom fitting industry is no exception to this rule.This industry is too like other industries are operate by various market forces which are as follows Rising Income of the people and hence their purchasing military unit parity (PPP) The rapid urbanization due to which the demand for bathroom fittings is growing More and more enthronement in the construction sector both by domestic players and the foreign MNCs. Growing awareness among the people regarding bathroom architecture and fittings. Advertisement especially in developing nations is key factor in creating product awareness and hence the demand. Market OverviewIndian Sanitary Ware Industry bullish India, today, is all snip to become the biggest manufacturing hub for international sanitary wares brand. The bathroom fittings market in the country is growing at a rate of 13. 3% per annum Indias current sanitary ware market size is almost d crores and is growing at an annual growth rate of 3-4 percent in the industry. Going forward, India will have a huge market for sanitary ware products and of course the export market will excessively grow simultaneously. Further, governments support to improve sanitation and hygien e and increasing urbanization has given a big push to the Indian sanitary ware industry.The companies are applying accurate standards and using top machinery and stringent quality measures with latest designs to manufacture finest quality machines India, today, is all set to become the biggest manufacturing hub for international sanitary wares brand. For the starters, Indian sanitary wares are comparatively cheaper as opposed to our western counterparts, courtesy availability of productive raw materials and low cost labor in comparison to other countries. This in fact has given Indian sanitary ware products an edge over the competitors from the nearby countries and naturally the exports of sanitary wares from India is scaling up.Certainly, Industrys growth is directly related to the development in real estate. Today, housings demands are on rise. And interestingly people have started fetching interest in top sanitary wares. The change magnitude demand for sanitary ware is not jus t emanating from the new projects but there is a huge market for replacement products also. The remarkable growth by the industry has inspired industry majors to conjure up their manufacturing system and even apply latest technology to give customers value for their money.Moreover, Indian companies are taking a step further to enlighten people about the advantages of premium sanitary wares. With 15 to 17 percent growth per year, Indian manufacturers have strengthened their dealer network all across the country. guide for Made-in-India Sanitary Wares in the International Markets Market Share Key Players 1. Hindware In 1960 Mr. Rajendra K. Somany established Hindustan Twyfords, in coaction with Twyfords Ltd. of UK. With a bent towards innovation coupled with the intention to introduce vitreous china ceramics in India, he identified the sanitaryware market as the segment of interest.