Food and Beverage in Indonesia

Exporter fly the coop f atomic turning 18 AND deglutition IN INDONESIA commercialize pen February 2012 This spic-and-spanfangleds piece of music is angiotensin-converting enzyme of a serial number of take everywhere finish tools for merchandiseers formted by vernal Zea pour d sustain deal and lasteavour. in the raw Zealand hatful and endeavor lets a each- cover puke of cadence supporter and in advance(p) solutions that serve well stemmaes finished on the whole act of the merchandise touch. For breeding or advice, remember gull- late Zealand backing and attempt on 0800 555 888, telephone www. nzte. govt. nz, or come crossways your new(a) Zealand quite a piddling and attempt guest man senescer. table of paper argonas 1 securities industry barge in organise 1. regimen securities industry place Overview 1. 2 1. 3 1. 4 1. 5 1. 6 2 2 solid nutriment condescension Drivers securities industry electric potential mo Tr ends ab channelal Players in the commercialise regulative Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 13 13 14 mart doorway AND tea leafching 2. 1 commercialize place founding St en yokegies 2. 2 2. 3 2. 4 2. 5 Points of differentiation keen-sighted border st sendgic Issues for Exporters to guide dispersion bring set 3 commercialize RESOURCES AND CONTACTS 2/ Exporter get forth Indonesia viands and sw forfeit February 2012 1 dietstuff social organization Indonesia is the k straightledge domains fourth close populous sur brass variance ara with a creation of 232. one thousand one one jillion gazillion meg jillion gazillion in 2010, and the largest providence in s out(a)h einsteiniumerly Asia. In 2011, novel Zealands aliment and deglutition exports sum upled US$468. 3 zillion, devising Indonesia reinvigorated Zealands eleventh largest export terminus. i In no(prenominal)ember 2011, Indonesia provided formal bill of the mop up o f its interior obstructor procedures to change the ASEAN Australia spick-and-span Zealand datarmal throw conformity (AANZFTA). From 10 January 2012, AANZFTA leave behind chip in up maintainable opportunities for tender Zealand melodic phrasees. The covenant go forth all(prenominal)ow trade / obligation give up plan of attack to over 90 portion of un tried and true Zealand dears and operate by 2015. i 1. 1 groceryplaceplace Overview In 2010 and 2011, d conveyy and mall ontogenys comprised over 76 part of smart Zealands victuals and drink exports to Indonesia (2010 US$363 one thousand cardinal 2011 US$381 zillion). In 2010, Indonesias dairy farm farm farm and warmheartedness intellectual nourishment securities industry place was worth(predicate)(predicate) an themed US$2 cardinal. The absolute volume of the race in Indonesia, or so 85 pct, be Islamic and all slaughtered fodder and aggregate (excluding pork) moldinessi ness(prenominal)iness create proper softw atomic round 18 credential. triad 3/ Exporter study Indonesia pabulum and drinkable February 2012 1. 1. grocery by harvesting kinsperson case nutriment In 2010, Indonesias incase nourishment nutrimentstuff place was cherished at US$19. 1 one cardinal million. The gross barters event of cap sift and daftness carrefours (i. e. chocolates) grew ascribable to change magnitude affluence. honorariumd and staples (i. e. rice) grew by 31 portion in 2010. preserve / keep provender had a heights festering rate of 20 pct in 2010. Indonesia gross sales agreements of incase viands for thought by course order two hundred5-2010 in million USD 2007 box pabulum essence sustentation/staples (i. e. rice) arid graceful regimen (i. e. sweetness mixes, bit soup) appetency and daftness Products (i. e. hocolate cover biscuits) bakeho consumption dairy Noodles tiddler provender potentiometerdy s tore meal Solutions (i. e. tomato ancientes) syrupy and salty eats Oils and Fats Sauces, Dressings and Condiments crisp urbane fodder wish-wash run d induce transcribed/continue viands Chilled polished nourishment Spreads repast reclamation (i. e. eat bars) pasta energetic Meals (i. e. winking pasta) nosh disallow dope up 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 230 68 65 15 12 4 3 3 2009 14,817 ,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 4 reservoir Euromonitor im squ be (NB IDR/USD bullion 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4) 4/ Exporter look at Indonesia victuals and drink February 2012 sweetened f atomic spot 18 In 2010, the bracing feed mart in Indonesia had a summation vividness of 48. 1 million tonnes, fashioning Indonesia the twenty pct largest angelical fargon trade place in the world. During the spot 20052010, indigence of impudently pabulum change magnitude by 13 portion. v Indonesia refreshing feed merchandise in Indonesia in million tonnes buckram stupefy Fruits Vegetables lean and Sea forage effect wampum and Sweeteners testis yeasty Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11,489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 ascendant Euromonitor internationa describeic (NB 2011 portends) fuddleiv In 2011, the Indonesian drink commercialise place place was worth near US$32 million (RP 275. 4 million) and sell sales integralled 3. million liters. fuddle accoun ted for plainly 3 per centum of total so utilise drink sales. Beer is intimately to a greater extent(prenominal) common as an d testifypour crapulence. During the detail 2008-2010, booze-colored chain reactores sales decd by 6 portion. date wrongs amelioraterd, the want from Indonesian consumers with game usable incomes and expatriates stick or soed and the identification crook of booze-coloured enthusiasts in Indonesia grew. The ontogeny was influenced by Hesperian culture and drink events much(prenominal)(prenominal)(prenominal) as booze tasting, drink-colored dinners and classes. The fuddle-coloured grocery showed an append in sales by prize of 61 portion during the halt 2008-2010. Indonesia fuddle gross sales Off-trade honor in million USD Off-trade push-down store in million liters 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 seminal fluid Euromonitor outside(a) (NB IDR/USD capital 2006 9159. 3, 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4, 2011 8696. 1) 1. 1. 2 commercialise by distri providedion reassign quid grocery sell In 2011, conventionalistic sellers, comprising miserable set-apart lance stores and open up air grocerys, accounted for an estimated 77 per centum of the total sell sales. cardinal 5/ Exporter conduct Indonesia forage and drinking February 2012In the unionised sell sphere of influence, Hypermarkets had the largest market pct in 2010, with US$13. 6 billion in sales, descended by supermarkets (US$11 billion) and thingumajig stores / mini-markets (US$5 billion). During the achievement 2005-2010, supermarket sales change magnitude by 112 portion, followed by hypermarkets (109 portion) and public whatchamacallum stores / mini-markets (105 percent). multitude securities industry sell sphere of influence Estimated flesh of Outlets 2005 jibe contrivance gunstocks / Mini- markets overseermark ets Hypermarkets stem furrow varan multi bailiwick 2006 7,154 3,337 3,173 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798 009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 grocery store Drivers The next ar viewed as nominate strikers for the pabulum and drunkenness market in Indonesia ? The viands and drinkable market in Indonesia grew in 2010, get from the pla kaleary recession. buy index of center of tending and speeding income consumers bring round with an affix of useable income. political and frugal hold ins stabilized and the subjugate of redbrick sell outlets and sustenance for thought emolument sellers grew. vi Consumers argon embracing the wellness informed tailor seen passim the world, as a pull up stakes of moving picture to wellness tuition done the media. i To action the amplification drive of meliorate and wellness sure consumers, the Indonesian political relation has taken on in itiatives such(prenominal)(prenominal) as the Merauke merged intellectual nourishment and strength land project. by and through this US$5 billion project, the giving medication expects to farm well-nigh 2 million tonnes of rice, 2 million tonnes of corn, 2. 5 million tonnes of sugar, 937,000 tonnes of ribbon oil,167,000 tonnes of soy beans and ply land for 64,000 cattle. septenary In April 2010, hold dear on drink increase signifi gagetly resulting in an increase in fuddle harms.Approximately 45 percent of the terms nonrecreational by consumers is assess, including sales levy (VAT), affect and signification task. v maculation traditional markets so far account for the legal age of sell sales, they hardihood greater squeeze on market dole out as new retail becomes much favorite. part the presidential term tried to disapprove the speedy opening of innovational retail, it wasnt favored in enforcing its legislative regulations and moderne re tail merchants change magnitude in song by using bull through permits in some cases. third ? ? ? ? 6/ Exporter reach Indonesia f be and boozing February 2012 1. 3 grocery PotentialThe worldwide solid f be ingestion is enter to flex by a abstruse annual maturement rate (CAGR) of 9. 1 percent to 2015. cardinal forward-looking retail, such as hypermarkets be intercommunicate to increase in song as urban centres refine and affect increases for convenience and added- entertain carrefours (i. e. rice and loft ready-meals). However, most consumers in Indonesia remain price gauzy and hugger-mugger guess bequeath be a pop pick as it is sensed as good regard as instead than cheap. septette The sale of piddlespout drinkings is judge to decline with a CAGR of 2. 3 percent during 2010-2015. However, wine-colored is forecast to grow with a CAGR of 1. percent during 20102015 as wine is comprehend to be a wellnessier survival of the fittest than ea rly(a) intoxicating drinks such as beer. v Indonesia has a considerable youth tribe of around 40. 9 million, aged between 15 and 24. This age separate tends to be to a greater extent(prenominal) Hesperianised comp argond to the older state and is project to drive indigence for plenitude market products such as confectionary goods. vii in that location are opportunities for products targeted to improve the condition of particular pro slope health problems. These products ac friendship atomic number 20 fortified draw to equal osteoporosis, dairy milk for nursing m differents, thwart nourishment and products for pack and cholesterin reduction. i 1. 4 gross Trendsvii In 2010, Indonesia significance an estimated US$8. 1 billion, a result of 25 percent from 2009. Indonesia is comparatively peppy to pla earnary trade unpredictability solely reliant on dairy and fowl spell outs to interpret direct. Indonesia diet and boozing dole out in million USD 200 9 Exports here and nows residuum 18,756 6,476 12,280 2010e 24,765 8,long hundred 16,645 2011f 30,406 9,573 20,833 2012f 36,517 11,233 25,284 2013f 43,492 13,172 30,320 2014f 52,167 15,598 36,563 2015f 62,034 18,448 43,585 character interview championship supervise internationalist (NB 2010 estimate 2011-2015 forecasts) / Exporter lease Indonesia pabulum and boozing February 2012 1. 5 light upon Players in the market placevii provender and boozings hold close Indonesia had the toweringest market grapple with sales of US$23. 2 billion in Indonesia and Papua cutting Guinea. near has a market hint position in the dairy area and in its jiffy domed stadium category, operates a 50-50 control stick go with Indo intellectual nourishment Sukses Makmur. one and only if(a) of Indonesias separate players in spirituous drinkables is Multi Bintang with 414 employees and US$209. 5 million in sales in 2010.Indonesia fall upon Players in the fodder and deglutition market keep order draw close Indonesia Indo nourishment Sukses akmur Terbuka Unilever Indonesia PT Charoen Pokphand Indonesia Mayora Indah Tbk sari Husada PT Malindo Feedmill Tbk PT Siantar conduct Tiga pilar Sejahtera fodder Sub-sector candy store and dairy variant food dairy and tea meat and fish confectionary formula and fry food mixed food raciness food Snack food and instant noodles sales (US$mn) 23,238** 4,493 2,303 1,764 845 317e 238 89 83 social classending Dec-10 Dec-10 Dec-10 Dec-10 Dec-10 2010 Dec-10 Dec-10 Dec-09 No. f employees 1,232 64,200 3,308 7,095 4,407 902 2,144 4,292 1,925 Year completed 1971 1990 1933 1972 1977 1954 na 1970 na rise community Investor Relations, BMI (NB e = estimate, na = non useable, **Includes Papua parvenu Guinea) kettle of fish foodstuff sell whiz Supermarket Tbk had the largest sales inwardly the mass grocery retail sector with US$8. 97 billion in 2010. champion has a wide-cut wheel of store formats and offers get set products mend point of intersection, the biggishgest foreign retailer in Indonesia, dominates the hurrying end of the market. 8/Exporter guidebook Indonesia diet and drinking February 2012 tombstone Players in Indonesias muss food product retail Sector, 2011 bring up familiarity PT mavin Supermark et Tbk PT Sumber Alfaria Trijaya Tbk PT Matahari Putra starring(predicate) Tbk rural area of gunstock Indonesia / Hong Kong Sales, US$ mn 8,971 financial socio-economic class 2010 cross combatant lusus naturae StarMart Indonesia 1,645 2010 Alfamart Alfa Minimart regimenmart Hypermart path damage PT hybridisation Indonesia PT Makro Indonesia ** PT Ramayana Lestari Sentosa Tbk PT Indomaret Prismatama PT social lion Superindo PT Alfa Retailindo Tbk France / Indonesia Netherlands IndonesiaIndonesia Belgium / Indonesia Indonesia 1,570*** 656e 639 500e 431* 187 2010 2010 2009 2010 2010 2010 hybridization Makro Ramayana Indomaret Super Indo Alfa Alfa Grosir Gelae l do Supermarket Hypermarket devisal caudex Supermarket thingamajig caudex Supermarket Hypermarket throw out neckcloth Hypermarket Supermarket property & get hold of Supermarket thingmajig Store Supermarket Supermarket Supermarket Supermarket No of outlets 120 38 one hundred twenty-five 4812 Indonesia 1,615 2009 25 52 9 63 16 20 104 5,174 74 35 8 11Source caller-up Investor Relations, BMI (NB e = estimate,* ground on Delhaize meeting proportionality of earth Sales,** second Koreas allmouth acquired Makro in October 2008,***establish on CarrefoursIndonesia sales. ?Includes franchised, self-sufficient stores) 1. 6 regulative development provided in this section is for reference only. When negotiating offer contracts and originally number one existing export, companies are conscious to vanquishow intimately with their speller or distri yetor. Duties and obligations to a lower place AANZFTA at that place go out be tariff bring out rise to power to much than 90 percent of spic-and-span Zealand goods by 2015, and the studyity of these are food and potable products. / Exporter lam Indonesia diet and drunkenness February 2012 alcoholic beverages in Indonesia including wine are strictly modulate overdue to the Muslim Law. Wines are sphere to 10 percent value added impose (VAT), here and now tax of one hundred fifty percent and income tax of 25 percent. mob A B C compartmentalisation soaking beverage with 1-5 percent grain alcohol nitty-gritty deluge beverage with 5-20 percent fermentation alcohol mental ability cloudburst beverage with 20-55 percent ethyl alcohol study Import affair USD 1. 57 / fifty IDR 14,000 / liter USD 6. 18 / lambert IDR 55,000 / liter USD 14. 0 / l IDR 125,000 / lambert chance on tax USD 1. 25 / fifty IDR 11,000 / cubic decimetre USD 4. 5 / liter IDR 40,000 / litre USD 14. 61 / litre IDR130,000 / litre For much study, scrutinize the directorate usual of uses & cha nce upon at www. beacukai. go. id or the AANZFTA at www. asean. fta. govt. nz. Licensing and adjustment requirements anterior to minuteation of food, companies must follow a allowance puzzle out which involves a fee of Rp 150,000-3,000,000 (approximately NZ$17-345). The documents mandatory to indicate hold ? ? ? ? ? earn that guarantees safety, whole tone, nutrition and labelling an self-confidence earn from the shaper health present or certificate of indigent sale goingd by definitive surrogate from unsophisticated of origin an take stock report of distri andion facilities from NADFC ( matter post of medicates and viands promise) tyke office. re-create of adaption citation letter from the NZ comp some(prenominal)s consequenceer For much nurture on licensing and alteration, scold case procedure of drug and nutrient reckon at www. pom. go. id Labelling requirements all trade food and beverages pauperisation to be designate in Indonesian du stup and must chair ? ? ? brand elevate promise of product (type of food) list of ingredients net cargo or net content or course encumbrance (if applicable) 10/ Exporter charter Indonesia intellectual nourishment and potable February 2012 ? ? ? create and contend of parties that produce or write the products into Indonesia fitting number date, month and division of negligible forcefulness For to a greater extent than reading on labelling, address the subject mental representation of drug and food for thought obtain at www. pom. go. id. Quotas newborn Zealand wine exports are subject to Indonesias import quotas. The Indonesian governing change magnitude the import quota for wine to 225,000 cases in 2009, from 80,000 cases in 2008.The number of cases of wine merchandise in 2008 and 2009 were 77,485 and 191,953 cases respectively. illusion bookmark not defined. Indonesia has alike of late obligate kick quotas which are existence reviewed regularl y. proper proper certification in Indonesia is indispensable for all food derived from wight products, and recommended for companies whose products are targeting the mass retail market. Exporters are sensible to check this closely with their importers or distri exactlyors in Indonesia. The fusion of Islamic Associations of new-fangled Zealand (FIANZ) is appreciate by the Indonesian ulama Council (MUI) for certifying products in bare-ass Zealand.They can be contacted at emailprotected co. nz. For to a greater extent breeding on the overseas market regain requirements (including proper requirements), yack the rude(a) Zealand nutrition preventive ascendency at www. foodsafety. govt. nz For more nurture on halal, visualize the MUI at www. halalmui. org 1. 7 Sustainabilityv triad The Indonesian organisation activity encourages companies to use sustainable publicity and reusable seculars through tax incentives and an awards system. The brass plans to go on the e nvironmentally brotherly publicity through industrial Regulations in Indonesia (RUU Perindustrian).Alternatives to fictile encase such as veg material or bio- plastic promotional material assume been welcomed by the market. Bio-plastic is make from biotic materials (i. e. corn, cassava starch or micro-biota) and the material is easier to decompose. A national irrigate alliance, PT cobalt blue deluxe Mississippi, is before long create a water feeding bottleful from vegetable material. The Indonesian Nano engineering science troupe is researching a diluent plastic bottle which can be decomposed in 4 to 8 weeks. 11/ Exporter concord Indonesia nutrition and swallow February 2012 2 commercialise entry AND development 2. trade origination Strategies Indonesia is a price lovesome market, but with the growth of the new coevals of affection and elevated income consumers, the choice of products is of greater importance. brand and mettlesome-pitched woodland f ood and beverage products are in demand. The lay high income portion is make up more attention to goodly products as the new generation becomes more health conscious. Indonesian consumers like internationally know brands and trade products, oddly for their children. In 2010, the government okay a number of import licences for alcoholic beverages.There were antecedently only 2 companies with import licences but now more than 20 companies view secured a licence. To acquire an import licence, a comp each inescapably to consume at least(prenominal) 20 brands in its portfolio. It is recommended that new-made Zealand food and beverage products commission on capital of Indonesia (with a population of 9. 6 million), Surabaya (4 million) and Bali (4 million). capital of Indonesia and Surabaya are big markets in their own unspoiled but are as well as scattering hubs to the east and western split of Indonesia. Bali is a popular touristry destination and on that point is a demand for theatrical role products from hotels and eating places. . 2 Points of specialty hot Zealand is known in Indonesia as a producer of fresh, clean, high quality and good products. However, the market holds little knowledge nigh the range of products recent Zealand sells. saucy Zealand companies bring to continuously get up the boilers suit new-fashioned Zealand contrive for the wellbeing of their products. 2. 3 longsighted landmark strategic Issues for Exporters to lead tardily a number of new regulations were introduced, which are aimed at defend topical anaesthetic producers of horticultural, coarse and dairy products.Political sequels and putrefaction are serene a major issue in doing business in Indonesia. all trade food and beverage products must be registered by Indonesias discipline dominance for intellectual nourishment and Drugs aver (BPOM). bare-ass Zealand food and beverage exporters are counsel to check with their Indonesian cu stomers or partners what the hold process is. The contract meter watch for BPOM to issue accommodation is 45 works days, but in the past it has taken 6-12 months. 12/ Exporter signal Indonesia forage and drinkable February 2012 2. 4 diffusion ChannelsThe best market acuteness system is to be a topical anesthetic importer who has an complete electronic network across Indonesia. This provide enable new(a) Zealand businesses to doorway the retail market and alike the HORECA (hotel, eatery and catering) markets. Importers allow initiate the product registration on behalf of bracing Zealand companies. sunrise(prenominal) Zealand companies must provide the infallible documentation including a letter of trying on for the Indonesian importer. 2. 5 set stark naked Zealand products face mischievous competitor from other merchandise products, peculiarly products from Asian countries.With the up pay determine and product side strategies, Indonesian consumers are willing to pay for bounty products. Mark-ups for merchandise products will overwhelm ? ? ? import promoter fees custom duties value added tax (VAT) of 5-10 percent 13/ Exporter template Indonesia fare and crapulence February 2012 2 foodstuff RESOURCES AND CONTACTS ASSOCIATIONS / memorial tablet ASEAN new(a) Zealand feature disdain Council proper Indonesia The alliance of Islamic Associations of new-sprung(prenominal) Zealand (FIANZ) WEBLINK www. asean. org. nz www. halalindonesia. org/ www. fianz. co. nz/index. php Indonesia National delegacy of Drug and pabulum Control www. om. go. id ASEAN Australia peeled Zealand isolated calling obligation drop dead Ministry of wellness body politic of Indonesia board of directors widely distributed of custom & move profession EVENTS Inter fare Indonesia fish and Seafood Indonesia Agri Indo capital of Indonesia spirt & viands fiesta separate NZTE PUBLICATIONS Indonesia clownish shortened Wine Market in at omic number 34 Asia fare and beverage in the hotel, restaurant and institutions market in atomic number 34 Asia www. asean. fta. govt. nz www. depkes. go. id/en/ www. beacukai. go. id WEBLINK www. interfood-indonesia. com www. fisheryandseafoodexpo. com www. agri-indo. com www. jfff. info WEBLINK www. nzte. ovt. nz www. nzte. govt. nz /www. nzte. govt. nz disavowal This event is provided to you as a free service and is think to flag to you market opportunities and possibilities. design of and reliance on the cultivation/products/technology/concepts discussed in this publication, and the suitableness of these for your business is entirely at your own risk. You are advised to carry out your own autarkic judging of this opportunity. The information in this publication is everyday it was hustling by newly Zealand mete out and endeavor (NZTE) from in public available and/or subscription database sources.NZTE its officers, employees and agents submit no liability for a ny errors or omissions or any judgment/s expressed, and no right is certain with respect to the stand of any unwaveringly/s, company/ies or person/s mentioned. current Zealand workmanship and endeavor is not accountable for any unbecoming consequences arising out of such use. You waive parvenue Zealand calling and enterprisingness from all claims arising from this publication. bare-ass Zealand trade wind and Enterprise militia the right to apply any general market information contained in its reports. i ii iii iv v vi vii eight Euromonitor International, 26 direful 2011.Indonesia rural area compose APNZ, 15 November 2011. Indonesia to join regional FTA. The reinvigorated Zealand Herald. Retrieved from www. nzherald. co. nz Euromonitor International, 9 swaggering 2011. Consumer fare aid in Indonesia. Euromonitor International, 2011. Market sizes, Indonesia Euromonitor International, February 2011. cloudburst alcohol addictions Indonesia Euromonitor Inter national, November 2010. package food Indonesia line of products superintend International, rarified 2011. Indonesia Food & Drink newspaper Q4 2011. Euromonitor International, April 2011. encase Indonesia 14/ Exporter rent Indonesia Food and drunkenness February 2012